Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

JULY 25, 2019

Behavioral or quantitative data allows a business to understand how customers are engaging with the company. This usually occurs through a collection of transactional information, communications or online engagements. How Are CDPs Different from Other Data Management Products? CDP vs CRM. CDP vs DMP.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

SODP

JULY 25, 2023

These platforms then make these ad spaces available to various demand partners. Publishers: Publishers provide the digital real estate where ads will appear. When a user visits the publisher’s website or app, the SSP communicates details about the available ad spaces and visitors to its demand partners.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

SEPTEMBER 5, 2019

Behavioral or quantitative data allows a business to understand how customers are engaging with the company. This usually occurs through a collection of transactional information, communications or online engagements. How Are CDPs Different from Other Data Management Products? CDP vs CRM. CDP vs DMP.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Clearcode

AUGUST 8, 2023

Secure Multi-Party Computation (MPC): Safe Data Computing Secure multiparty computation (MPC) allows two or more parties to perform computations on their collective data without revealing their individual inputs. MPC enhances privacy, as parties can gain insights from the combined data set without exposing their private information.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

MARCH 15, 2023

Obtaining marketing consent — a potential customer can allow various forms of contact, such as e-mail, telephone, and SMS, when providing their data. Source: Forrester An example of direct communication with the client that helps to prepare more suitable offers. How Is First-Party Data Used In Programmatic Advertising?

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52