Ad Targeting Communications Demand Side Platform 
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?
Clearcode
JULY 13, 2023
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.
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SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Clearcode
JANUARY 22, 2023
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? What Are The Benefits Of Dynamic Creative Optimization?
Clearcode
AUGUST 8, 2023
However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy.
Single Grain
JULY 18, 2023
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.
VideoWeek
NOVEMBER 3, 2023
Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.
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