Digiday

SEPTEMBER 8, 2022

Experts say the use of AI is increasing as ad targeting with first-party data has become even in more demand. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. Generating content and creativity.

Agency 69

Agency Machine Learning Communications Information Technology 69

AdvertiseMint

NOVEMBER 21, 2023

Or generate thousands of ad variations to boost performance? AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. Tools analyze customer data to deliver targeted ads.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

MAY 30, 2023

Some of the key areas where AI marketing agencies often apply AI technologies include data analysis, predictive analytics , personalization and targeted content, customer service, content creation, ad targeting and marketing automation. Communication: Evaluate the agency’s communication and collaboration style.

Agency 52

Agency Marketing SEO Machine Learning 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? What Are The Benefits Of Dynamic Creative Optimization?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

DECEMBER 1, 2023

FIs are responding by investing in technologies like artificial intelligence and machine learning ; enhancing their mobile and online platforms to appeal to younger customers; and strengthening valuable fintech relationships by offering embedded finance.

Marketing 52

Marketing Education Finance Machine Learning 52

Smart-Hub

APRIL 29, 2024

5G 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. Programmatic trends are of immense significance in the digital marketing industry as they revolutionize ad targeting, enabling personalized and real-time content delivery.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

JANUARY 13, 2023

In addition, automation can also help to improve communication and collaboration between team members. Utilize A/B Testing to Refine Campaigns A/B testing is one of the most effective ad automation methods to increase conversion rates. Finally, businesses can improve their overall efficiency and conversions by automating key processes.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Artificial Intelligence and Machine Learning AI and machine learning are set to play a significant role in programmatic advertising.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

AUGUST 8, 2023

However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

SEPTEMBER 9, 2022

New privacy laws are needed to address newer formats like email and online search said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), who said Google’s use of tracking email and search history for ad-targeting would be illegal if applied to older communication formats like mail and telephone calls.

Machine Learning 68

Machine Learning Retail Electronics Ad Targeting 68

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69