AdvertiseMint

FEBRUARY 17, 2024

While its global reach is impressive, the precision of Facebook’s ad targeting options sets it apart. The Facebook Ads Manager tool allows businesses to define their audience based on demographics, interests, behaviors, etc. When you create ads, they are not displayed to random Facebook users.

Advertising 52

Advertising Audience Impressions Communications 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Video Ad Units.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Single Grain

AUGUST 19, 2019

A Simple Hack to Combine Facebook Ads and Google Ads. 30 Winning Facebook Ads and Why They’re so Effective. Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad. How Does Facebook Determine Ad Relevance Score? 2) Target Deeper. Be more specific in who your ads target.

Impressions 80

Impressions Audience Banner A/B Testing 80

VideoWeek

NOVEMBER 3, 2023

. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. Read on VideoWeek. billion, up 4.9 billion hours year-on-year.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

AdvertiseMint

FEBRUARY 8, 2024

This makes the process seamless and increases their likelihood of engaging with the ad. Targeted data collection : Businesses can customize the form to collect specific information relevant to their needs. This targeted data collection offers valuable insights about their potential customers. Step 7: Choose a CTA button.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

Clearcode

MARCH 23, 2023

The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps. This allows brands to communicate with their target audience along the entire purchase path by showing them relevant and personalized ads.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

DECEMBER 8, 2023

There are two formats to choose from: conversation ads or message ads. Ideal for : Businesses aiming to engage in direct, personalized communication with potential clients or customers, and reach specific decision-makers to nurture leads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Smart-Hub

APRIL 29, 2024

5G 5G is the fifth generation of mobile communications, capable of 20 times the speed of LTE (Long-Term Evolution) and reaching 20 GB/sec. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Why is that important for programmatic advertising?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JUNE 8, 2023

Ad Account Access Verify the access levels granted to different team members or agencies. 2) Ad Targeting Periodically revisiting your ad targeting settings is foundational in any audit. This is a particularly powerful technique once there is some data in the ad account for you to compare with your results.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. This pillar emphasizes the importance of maintaining user privacy , complying with data regulations, and transparency in data collection and usage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

MARCH 15, 2024

Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52

Single Grain

MAY 31, 2023

Here is an example of a simple marketing automation workflow in action: Workflows define the sequence of actions and communications, while triggers initiate these actions based on specific conditions or customer behavior.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

NOVEMBER 17, 2023

Alternatives to Behavioral Targeting Whether due to the phaseout of third-party cookies or for legal or ethical reasons, the advertising community has been coming up with possible alternatives , both for data collection and for ad targeting. This is a multifold solution among behavioral alternatives.

GDPR 98

GDPR Cookies Real Estate Audience 98

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

JANUARY 19, 2024

Meta Removes Ad Targeting Options in AI Push Meta is removing ad targeting options that “people may perceive as sensitive”, the company announced this week, including those related to health, race or ethnicity. percent falls in ad spend in real terms for 2023 and 2024 respectively. percent and 0.7

Non-Profit 52

Non-Profit Media Agency Audience 52

VideoWeek

FEBRUARY 7, 2025

” M6 Publicit Partners with Nomalab for Video Ad Delivery M6 Publicit, the French broadcasters sales house, has partnered with media production platform Nomalab for delivery of its video ads across linear and addressable TV, as well as the M6+ streaming service. percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52