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In the first scenario, the customer clicked on the Facebook ad and made a purchase when they returned to the brand page. A controlgroup who weren’t served Facebook ads didn’t make purchases, so this confirms that the adtargeting was effective.
In a study on brand awareness, native video ads topped the list of strategies that boosted their visibility: 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. Compare this figure to the controlgroup, which saw a mere 14% top-of-mind awareness.
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