The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. The GDPR and CCPA set strict guidelines for data collection, processing, and storage, and non-compliance can result in hefty fines and legal actions.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

illumin

DECEMBER 13, 2024

Content Generation: Whether its generating ad copy, product descriptions, or even landing page content, Generative AI can quickly create tailored text based on a brands voice or a customers preferences. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Contextual targeting is coming back. Contextual targeting works with keywords and web content. It never really went away! What is cookieless attribution?

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Ensure that your AI automation practices adhere to the requirements outlined in these regulations.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.

MarTech 106

MarTech Conversion Rate Conversion Ad Targeting 106