Ad Monsters

NOVEMBER 14, 2024

. “The opportunity for ad ops, if you look at things like what companies are doing with AI campaign generation platforms, is massive,” Hamid says. He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Ad Monsters

NOVEMBER 14, 2024

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

Audience 115

Audience Media Ad Inventory Cookies 115

Ad Monsters

DECEMBER 6, 2024

The upending is underway: AI search delivers direct, conversational answers to simple and complex queries alike. AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. AI makes search smarter, more intuitive, and more interactive for the user.

eCommerce 98

eCommerce Ad Tech Video Ads Ad Targeting 98

The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Challenges in Mobile Advertising Low Engagement and Conversion Rates One of the biggest challenges in mobile advertising is low engagement and conversion rates. FAQs What is user consent in mobile advertising?

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

AdvertiseMint

DECEMBER 15, 2024

Voice search and conversational marketing are set to gain prominence in user engagement. Streaming volume, advertising options and targeting options will improve. AI-driven analytics can optimize ad targeting, ensuring that the right message reaches the right audience at the right time.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

AdvertiseMint

DECEMBER 12, 2024

Instagram also offers Advantage+ ad targeting , which allows Meta find and target your exact audience automatically based on AI. Advantage+ can also help with creative copy variations or image and video alternations like adding music, enhancing the content and more.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

Martech

DECEMBER 9, 2024

How this boosts sales: UGC builds trust and authenticity, as potential customers see real people enjoying our products, which can lead to increased conversions. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads. TikTok: Use trending sounds and challenges to reach a wider audience.

MarTech 107

MarTech Retail Marketing Media 107

Martech

MARCH 6, 2024

One built on first-party data from your website, apps, and other properties that you can then match with Meta accounts to serve up personalized ads to loyal customers and prospects alike. One of the ways Meta Conversions API helps improve advertising performance is by providing event match quality (EMQ) scores.

Conversion 112

Conversion Ad Targeting Cookies Advertising 112

AdvertiseMint

DECEMBER 22, 2024

This involves focusing on conversational keyword strategies and optimizing product listings for voice-based searches. Sponsored Brands are now offering more exposure in terms of video ads for products and more Amazon DSP ad targeting options are available for brands looking to reach consumers across Prime Video.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

The Ad Tech Blog

JUNE 13, 2024

Historical Trends Historically, there has been a strong correlation between consumer confidence and digital ad spend. During periods of high consumer confidence, businesses are more likely to increase their advertising budgets, leading to higher digital ad spend. What are some key consumer confidence indicators?

ROI 130

ROI Audience Ad Targeting Conversion 130

Single Grain

AUGUST 25, 2020

It’s an AI-based Facebook ad automation tool that uses historic data to make it easy to create ads that convert better. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. 11 Ways to Improve Your Facebook Ads Relevance Score.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech

NOVEMBER 16, 2023

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility.

Marketing 110

Marketing SEO Conversion MarTech 110

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Video Ads Ad Targeting Conversion 52

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Retargeting 105

Retargeting Retargeting platforms Conversion Rate Conversion 105

InMobi

FEBRUARY 13, 2013

InMobi has enjoyed great success with both performance and brand ads, driving robust conversions on both ends. Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Martech

SEPTEMBER 6, 2022

Now, marketers are moving ad spend back to targeting iOS devices, even with the limited scale and higher CPMs. According to Adjust, this new gain in market share can be traced back to conversion data, where even the limited number of opted-in iOS users compared to Android are yielding more revenue through larger average order sizes.

Advertising 112

Advertising Conversion Audience Mobile Ads 112

Martech

MARCH 14, 2022

This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance. For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

The Ad Tech Blog

APRIL 5, 2024

These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns. How is machine learning changing Google ad targeting? Machine learning in Google ad tech has revolutionized targeting by analyzing vast amounts of data to predict user behavior and interests.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Basis

DECEMBER 10, 2024

Trend #2: Shifting From Hype to Practicality on AI and Automation AI has been dominating industry conversations ever since generative AI burst onto the scene. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency 76

Agency Advertising Communications Machine Learning 76

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. This will help advertisers display the most fitting ads to the most relevant Reddit users. Why we care.

Machine Learning 86

Machine Learning Ad Targeting MarTech Conversion 86

Martech

OCTOBER 10, 2024

Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting.

MarTech 104

MarTech Ad Targeting Retail Conversion 104

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech

AUGUST 11, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. The deal will add AI conversation and messaging capabilities to the Verint Cloud Platform, which supports cross-channel engagement for brands like Sephora and British Airways. Google updates policies on targeting minors

Conversion 110

Conversion Marketing MarTech Ad Targeting 110

Single Grain

JUNE 21, 2019

billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates. Ad placement.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Martech

MAY 14, 2024

In the past, contextual advertising has been hamstrung by overly rigid standardization and broad categorizations, which was logical at the time for simplifying ad targeting and reducing complexity by classifying individuals into predetermined segments.

Machine Learning 112

Machine Learning Advertising Cookies Conversion Rate 112

Clearcode

APRIL 7, 2022

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. Contextual targeting allows advertisers to show ads to users based on the context of the page or mobile app.

Cookies 107

Cookies Ad Targeting Retail Audience 107

Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Digiday

FEBRUARY 23, 2023

Cultivating a data identity ecosystem for CTV Roku relies on its wealth of deterministic data — linked to its sizable user base of 70 million active streamers — to assign identities (Roku IDs) to users, allowing them to follow audiences across websites or apps for ad targeting or measurement.

Advertising 96

Advertising Pop-Up Ad Inventory Audience 96

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ”

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

Martech

MARCH 7, 2022

Before launching the promotional ad, Pierangeli and Baker tested the advertising and messaging for their promotion using the Feedback Loop platform. For the ad, targeted at both marketers and product teams, Baker created one version using a cartoon treatment and one using screenshots. It’s OK to be wrong.

A/B Testing 98

A/B Testing Audience Ad Targeting Conversion Rate 98

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. These include: total ad spend (an indicator of their ability to scale), clickthrough rates (i.e. ”

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Martech Series

JUNE 20, 2022

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Episode 125: Sell without Selling Out – A Conversation with Andy Paul. Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically. Magnite and Primis Launch Sustainable Stream.

Marketing 88

Marketing MarTech GDPR Affiliates 88

Digiday

OCTOBER 20, 2022

News created a weekly show distributed on Twitter called “While You Were Streaming” that’s meant to recap the most viral TV releases to generate conversations. “As As humans, we basically need conversation to confirm our opinions or open our minds … Twitter is a key [place for] that conversation. Video podcasts.

Audience 69

Audience Advertising Media Conversion 69

Digital Remedy

OCTOBER 19, 2022

A study by IAB showed that listeners respond better to advertisements read by podcast hosts instead of pre-produced ads. A podcast advertisement oftentimes comes off as more sincere and conversational to listeners because it doesn’t break from the content—it’s right in the heart of it.

Advertising 103

Advertising Audience Retargeting Media 103