Martech

MARCH 6, 2024

But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. If you use a solution like Adobe Real-Time CDP and Meta Conversions API, you have multiple safeguards built in.

Conversion 115

Conversion Ad Targeting Cookies Advertising 115

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 101

Retail Advertising Cookies Marketing 101

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

Marketing 113

Marketing SEO Conversion MarTech 113

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Ad Monsters

APRIL 4, 2023

I think the one that is most widely known and understood are those cookie banners that we see everywhere. But we do have CMPs that display and some websites that choose to display something much more robust, allowing for many different choices rather than just accepting or rejecting all cookies.

Banner 105

Banner Cookies Audience Advertising 105

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ” .” ” Lumen’s $3.5

Demand Side Platform 68

Demand Side Platform Cookies Conversion Ad Tech 68

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

OpenX

JULY 21, 2023

Matt Sattel , SVP of Global Buyer Development, OpenX, kicked off the conversation noting that generally, the core driver of identity is privacy. Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I Buy cheap, pay twice,” he concluded.

Media 52

Media Cookies CPM Conversion 52

InMobi

DECEMBER 17, 2020

As part of the Mobile Ventures Summit series, Robyn Meyers, VP Sales & Brand Partnerships – West Coast at InMobi, drives the conversation about ‘Navigating Change & Preparing For The Future’ with Adam Miller, Director of User Acquisition at Postmates. We do think that Google is very likely to follow suit.

Cookies 52

Cookies Ad Targeting Retail Conversion 52

InMobi

MARCH 19, 2025

As privacy concerns have grown, legions of pundits have joined the chorus of backlash against the so-called “surveillance economy,” declaring the third-party cookie a false prophet, overstepping its humble origins. In contrast, curation entails the migration of targeting decisions to the sell-side of the industry.

Audience 52

Audience Advertising Fill rate Cookies 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

FEBRUARY 20, 2023

Our industry fundamentally changed when we knew third-party cookies would be phased out, and marketers have upended their strategies to accommodate this new norm ever since. As privacy regulations evolve, it’s crucial for marketers to be aware of their surroundings and map their strategies to the changes they see in the marketplace.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

AdvertiseMint

DECEMBER 1, 2023

Are your Google Ads feeling lackluster lately? Want to re-engage valuable audiences and boost conversions? Introducing… Remarketing Lists for Search Ads, also known as RLSA. You can run different campaigns for various high-intent groups rather than blasting everyone with generic ads.

Conversion 52

Conversion ROI Audience Cookies 52

Digiday

SEPTEMBER 15, 2022

“While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted. Developing first-party data to prepare for the post-cookie era. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Media 69

Media Advertising Cookies Impressions 69

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

APRIL 29, 2024

One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI).

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 59

Ad Targeting GDPR Cookies Advertising 59

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 22, 2022

Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. Offers a 100% fill rate with interstitial ad targeting.

Ad network 52

Ad network Banner Fill rate CPM 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

Impressions 68

Impressions Audience Ad Targeting Agency 68

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

If the user clicks on the ad, they will be directed to the company’s website or a landing page specifically designed for health insurance services. Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Monetize More

MAY 22, 2023

Ad networks are third-party platforms that connect advertisers with publishers, and offer various ad formats and targeting options. You want to select ad networks that offer high-quality ads, competitive payouts, and relevant ad targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Digiday

APRIL 24, 2023

It would be in a scene and we have AI working to ensure it’s a relevant scene — the emotional intelligence and the conversations among the talent — to make sure it’s the right scene to introduce a product.” It’s product integration, but with the ability to get it to scale versus one and done,” she added.

Audience 69

Audience Agency Advertising Ad Exchange 69

Single Grain

MAY 16, 2023

Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic. Since people remember stories 22x more than facts and figures, storytelling in your content and ads is a great strategy.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JULY 25, 2023

Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. This decline can be attributed to data challenges related to iOS updates and third-party cookies. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

MARCH 17, 2023

Sophisticated Invalid Traffic (SIVT) — comprises more difficult traffic to detect, including advanced bots that closely mimic human traffic, hijacked devices, malware, invalid proxy traffic, and cookie manipulation techniques like cookie stuffing. The post What Are the Challenges and Opportunities of In-Game Advertising?

Advertising 52

Advertising Brand Awareness Audience Banner 52

AdvertiseMint

JANUARY 13, 2022

Social listening is the process of monitoring online conversations to see what people are saying about your brand, products, or industry. 6) You’ll Refine Your Target Audience (or Find New Ones). This information can be used to improve ad targeting on social media platforms and throughout your business.

Media 59

Media Marketing Audience Brand Awareness 59

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

SEPTEMBER 29, 2023

Microsoft Launches Price Comparison Ads in Bing Chat Microsoft has announced new ad formats for its AI-powered Bing Chat, to be called Conversational Ads. The first product is Compare & Decide Ads, designed around price comparison searches in Chat.

Media 52

Media Non-Profit Advertising Ad Tech 52

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Data incentivization.

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

Clearcode

MAY 10, 2023

You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties. We’re talking about sensitive data, we’re not talking about third-party cookies, right? Was there anything else you wanted to add?

Advertising 52

Advertising Pharmaceuticals Media GDPR 52