Basis

JANUARY 24, 2024

First, view-through conversions will go away completely, which will impact almost everything except the click-through conversions. Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting.

Retail 95

Retail Advertising Cookies Marketing 95

Ad Monsters

MAY 22, 2023

Significant data losses are common after the data management platform (or DMP) processing steps in, so it becomes challenging to reap their fruits. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard. No in-house data available?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

NOVEMBER 6, 2022

That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”.

Ad Tech 75

Ad Tech Data Management Platform Affiliates Ad Inventory 75

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. For now, much of that data is collected via third-party cookies.

Advertising 118

Advertising Marketing Ad Exchange Retail 118