illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JULY 14, 2022

Here’s a sample based on conversations with industry executives following Netflix’s announcement. You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. .

Ad Server 74

Ad Server Advertising Ad Tech Agency 74

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Programmatic media buying allows advertisers to target specific audiences with precision.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

MNTN

AUGUST 5, 2024

Precise Audience Targeting An ad network will offer sophisticated targeting options, allowing you to direct your content to specific demographics, geographic locations, interests, and behaviors. That kind of precise targeting ensures your ads are seen by the most relevant audience, improving the odds of a conversion.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Precise Audience Targeting An ad network will offer sophisticated targeting options, allowing you to direct your content to specific demographics, geographic locations, interests, and behaviors. That kind of precise targeting ensures your ads are seen by the most relevant audience, improving the odds of a conversion.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

SODP

MAY 30, 2023

These platforms are usually connected to multiple ad exchanges and multiple ad networks. When an SSP receives a bid request from the publisher, it forwards them to an ad exchange and kick-starts the bidding process. The entire process is highly optimized and streamlined, leading to significant cost savings.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Monetize More

JUNE 13, 2023

They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data. Advertisers value unique and captivating ad experiences and are often willing to pay more for placements that offer such opportunities.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

OCTOBER 18, 2023

Here’s a more detailed breakdown: Platform Integration : Connected TV advertising is displayed on smart TVs, gaming consoles or devices like Roku, Apple TV, and Amazon Fire Stick that enable internet connectivity on television sets. This granular level of detail is invaluable for optimizing campaigns and maximizing ROI.

Advertising 52

Advertising ROI Audience Demand Side Platform 52

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

MAY 8, 2024

Roku: Partnerships with iSpot and The Trade Desk Smart TV software and hardware maker Roku announced two major deals at its presentation, with demand-side platform The Trade Desk and measurement provider iSpot. Initially, advertisers will be able to plan towards attention targets to maximise upper-funnel outcomes.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Digiday

APRIL 24, 2023

It would be in a scene and we have AI working to ensure it’s a relevant scene — the emotional intelligence and the conversations among the talent — to make sure it’s the right scene to introduce a product.” It’s product integration, but with the ability to get it to scale versus one and done,” she added.

Audience 69

Audience Agency Advertising Ad Exchange 69

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 16, 2023

With DAI, publishers can target different viewers based on demographics, interests, and location, which has proven to be highly effective in driving engagement and conversions. This level of personalization has proven to be highly effective in driving engagement and conversions.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JUNE 21, 2024

.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

Ad Tech 52

Ad Tech Retail Audience Media 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. The matched data can then be used for ad targeting, measurement and analysis.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101