Ad Targeting and Cookies

CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting

AdExchanger

AUGUST 10, 2022

Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.

Ad Targeting

Ad Targeting Cookies Video Ads Advertising

An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

Cookies

Cookies Ad Targeting Audience Marketing

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies

Cookies Retargeting GDPR Ad Targeting

Data and confused: The increasing complexity of digital ad targeting

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Data incentivization.

Ad Targeting

Ad Targeting Cookies Communications Conversion Rate

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30

AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

Cookies

Cookies Ad Tech Ad Targeting GDPR

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Adweek

APRIL 4, 2024

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.

Cookies

Cookies Marketing Ad Targeting

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

AdExchanger

MARCH 27, 2024

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.

Cookies

Cookies Advertising CPM Ad Targeting

Need to Know: How Machine Learning is Transforming Ad Targeting

Exchange Wire

OCTOBER 4, 2023

With the deprecation of third-party cookies drawing nearer, [.] The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

Machine Learning

Machine Learning Ad Targeting Cookies Advertising

3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies

Cookies First-Party Cookies GDPR Pop-Up

How Publishers Should Handle Google’s Cookie Reversal

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.

Cookies

Cookies Audience GDPR Food

Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting

Ad Targeting Pop-Up Cookies GDPR

Why I’m glad third-party cookies are dying

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies

Cookies First-Party Cookies Conversion Impressions

Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies

Cookies Ad Targeting Advertising Media

Lytics adds cloud data connection feature to improve ad targeting

Martech

DECEMBER 7, 2021

Cloud Connect offers improved regulatory compliance and security capabilities, which can give marketers a leg up in audience targeting. With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Learn more here.

Ad Targeting

Ad Targeting Ad network Cookies Audience

CMA Reports Over 60 Unresolved Issues in Privacy Sandbox Update

VideoWeek

NOVEMBER 12, 2024

The CMA, as part of its oversight of the Privacy Sandbox negotiated with Google, had ensured that it would have the final say before Google removed third-party cookies from Chrome, under its previous plans, and said it would not give the green light until these issues were resolved. But not all issues fall into this category.

Cookies

Cookies Ad Tech Ad Targeting Marketing

New Apple ad targets data brokers

TechCrunch Ads

MAY 18, 2022

Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

Ad Targeting

Ad Targeting Cookies Audience Media

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.

Media

Media Retail Cookies Ad Targeting

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome.

Cookies

Cookies Ad Tech Ad Targeting Media

Content, Not IP Addresses, Should Be The Focus Of CTV Targeting

AdExchanger

OCTOBER 4, 2023

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future.

Cookies

Cookies Ad Targeting Advertising Marketing

Nearly 70% of Publishers Anticipate Workforce Reductions Due To Third-Party Cookie Deprecation

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies

Cookies Ad Targeting Marketing Advertising

Spotify tunes up its ad tech as it looks to attract even more ad dollars

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0, Continue reading this article on digiday.com.

Ad Tech

Ad Tech Demand Side Platform Ad Exchange Cookies

How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies

Cookies First-Party Cookies Ad Tech Impressions

Why Contextual Video Advertising Is the Future (And How to Start With It)

Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

Advertising

Advertising Ad Targeting Video Ads Cookies

WTF is Google’s Protected Audience?

Digiday

DECEMBER 3, 2023

Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience

Audience Cookies Ad Targeting Media

Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies

Cookies Conversion Ad Tech Retail

Google is rolling out Topics-based tracking for Chrome

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Additional reporting by Kim Davis. Get MarTech!

Cookies

Cookies Ad Targeting MarTech Audience

Targeting Precision Reaches New Heights with TransUnion’s Identity Graph

Ad Monsters

FEBRUARY 9, 2024

By scoring identities based on data reliability, the enhanced identity graph attains heightened scale, precision, and effectiveness in ad targeting and the delivery of personalized content. How does this partnership enhance the reliability of data used in ad targeting?

Cookies

Cookies Ad Tech Ad Targeting Impressions

AdExplainer: What Is First-Party Data?

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies

Cookies Ad Targeting GDPR Advertising

Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR

GDPR Cookies Brand Lift First-Party Cookies

The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs)

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies

Cookies GDPR Ad Targeting MarTech

Equativ announces full-stack integration with IRIS.TV

Exchange Wire

OCTOBER 31, 2023

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.]

Cookies

Cookies Ad Tech Ad Targeting

The Rundown: The Trade Desk’s take on the next year in ad tech

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies.

Demand Side Platform

Demand Side Platform Ad Tech Cookies Ad Targeting

Google May Have to Limit its Own First-Party Data Capabilities to Satisfy the CMA

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies

Cookies Retargeting Ad Inventory Ad Targeting

AI in contextual advertising: Beyond the basics

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning

Machine Learning Advertising Cookies Conversion Rate

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

Ad Monsters

SEPTEMBER 10, 2024

It’s no secret, TTD has been digging into the $500 billion retail media pie , building partnerships with Walmart, Target, and Home Depot to leverage their goldmine of first-party data for ad targeting — while going head-to-head with rivals like Criteo and CitrusAds. For advertisers, that’s the holy grail of targeting.

Advertising

Advertising Retail Manufacturing Ad Inventory

How signal collaboration is unlocking the power of publisher first-party data

Digiday

JUNE 12, 2024

In response, publishers are activating their first-party data as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization. For example, ranking highest among publishers in a recent survey , 47% believe activating their first-party signals is the most promising solution to cookie deprecation.

Cookies

Cookies Ad Targeting Audience Media

Creating a Cookieless Future Today

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

Header Bidding

Header Bidding Cookies Demand Side Platform Audience

Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data

Exchange Wire

JULY 4, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.]

Cookies

Cookies Ad Targeting Advertising

4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies

Cookies GDPR Ad Targeting Foot Traffic Attribution

Programmatic Contextual Targeting: How It All Works Together

Smarty Ads

MARCH 6, 2023

Contextual targeting is still one of the best ways to serve ads and run campaigns without messing with audience data. Contextual ad targeting method has changed digital advertising thanks to the power of artificial intelligence and the absence of third-party cookies.

Cookies

Cookies Ad Targeting Audience Advertising

WTF are seller-defined audiences?

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience

Audience Cookies Ad Targeting Agency

Cookieless Advertising for Retail and E-commerce Marketers

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail

Retail Advertising Cookies Marketing

WTF is IAB Tech Lab’s Open Private Join and Activation?

Digiday

JUNE 19, 2023

Advertisers have been adopting data clean rooms, in part, as a means of equipping themselves for a future when they cannot rely on the third-party cookie for ad targeting. The problem is, clean room-based advertising at scale is a challenge at the moment. “If Continue reading this article on digiday.com.

Ad Targeting

Ad Targeting Cookies Media Advertising

Google Releases Topics API Into the Wild: What You Need to Know

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox.

Ad Tech

Ad Tech Cookies Machine Learning Ad Targeting

CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting

An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings

Trending Sources

Third-Party Cookies in Google Chrome: A Guide For AdTech

Data and confused: The increasing complexity of digital ad targeting

The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

Need to Know: How Machine Learning is Transforming Ad Targeting

3 future-proofing strategies for Google’s third-party cookie crackdown

How Publishers Should Handle Google’s Cookie Reversal

Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

Why I’m glad third-party cookies are dying

Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Lytics adds cloud data connection feature to improve ad targeting

CMA Reports Over 60 Unresolved Issues in Privacy Sandbox Update

New Apple ad targets data brokers

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Content, Not IP Addresses, Should Be The Focus Of CTV Targeting

Nearly 70% of Publishers Anticipate Workforce Reductions Due To Third-Party Cookie Deprecation

Spotify tunes up its ad tech as it looks to attract even more ad dollars

How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem

Why Contextual Video Advertising Is the Future (And How to Start With It)

WTF is Google’s Protected Audience?

Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022

Google is rolling out Topics-based tracking for Chrome

Targeting Precision Reaches New Heights with TransUnion’s Identity Graph

AdExplainer: What Is First-Party Data?

Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs)

Equativ announces full-stack integration with IRIS.TV

The Rundown: The Trade Desk’s take on the next year in ad tech

Google May Have to Limit its Own First-Party Data Capabilities to Satisfy the CMA

AI in contextual advertising: Beyond the basics

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

How signal collaboration is unlocking the power of publisher first-party data

Creating a Cookieless Future Today

Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data

4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

Programmatic Contextual Targeting: How It All Works Together

WTF are seller-defined audiences?

Cookieless Advertising for Retail and E-commerce Marketers

WTF is IAB Tech Lab’s Open Private Join and Activation?

Google Releases Topics API Into the Wild: What You Need to Know

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