Exchange Wire

OCTOBER 4, 2023

With the deprecation of third-party cookies drawing nearer, [.] The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

Machine Learning 52

Machine Learning Ad Targeting Cookies Advertising 52

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 108

Cookies First-Party Cookies GDPR Pop-Up 108

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.

Cookies 52

Cookies Audience GDPR Food 52

TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 95

Cookies First-Party Cookies Conversion Impressions 95

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies 77

Cookies Ad Targeting Advertising Media 77

Martech

DECEMBER 7, 2021

Cloud Connect offers improved regulatory compliance and security capabilities, which can give marketers a leg up in audience targeting. With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Learn more here.

Ad Targeting 92

Ad Targeting Ad network Cookies Audience 92

VideoWeek

NOVEMBER 12, 2024

The CMA, as part of its oversight of the Privacy Sandbox negotiated with Google, had ensured that it would have the final say before Google removed third-party cookies from Chrome, under its previous plans, and said it would not give the green light until these issues were resolved. But not all issues fall into this category.

Cookies 96

Cookies Ad Tech Ad Targeting Marketing 96

TechCrunch Ads

MAY 18, 2022

Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.

Media 82

Media Retail Cookies Ad Targeting 82

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome.

Cookies 68

Cookies Ad Tech Ad Targeting Media 68

AdExchanger

OCTOBER 4, 2023

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future.

Cookies 107

Cookies Ad Targeting Advertising Marketing 107

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0, Continue reading this article on digiday.com.

Ad Tech 81

Ad Tech Demand Side Platform Ad Exchange Cookies 81

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

Advertising 96

Advertising Ad Targeting Video Ads Cookies 96

Digiday

DECEMBER 3, 2023

Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 96

Audience Cookies Ad Targeting Media 96

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 68

Cookies Conversion Ad Tech Retail 68

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Additional reporting by Kim Davis. Get MarTech!

Cookies 113

Cookies Ad Targeting MarTech Audience 113

Ad Monsters

FEBRUARY 9, 2024

By scoring identities based on data reliability, the enhanced identity graph attains heightened scale, precision, and effectiveness in ad targeting and the delivery of personalized content. How does this partnership enhance the reliability of data used in ad targeting?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies 116

Cookies Ad Targeting GDPR Advertising 116

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 74

Cookies GDPR Ad Targeting MarTech 74

Exchange Wire

OCTOBER 31, 2023

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.]

Cookies 91

Cookies Ad Tech Ad Targeting 91

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies.

Demand Side Platform 87

Demand Side Platform Ad Tech Cookies Ad Targeting 87

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 95

Machine Learning Advertising Cookies Conversion Rate 95

Ad Monsters

SEPTEMBER 10, 2024

It’s no secret, TTD has been digging into the $500 billion retail media pie , building partnerships with Walmart, Target, and Home Depot to leverage their goldmine of first-party data for ad targeting — while going head-to-head with rivals like Criteo and CitrusAds. For advertisers, that’s the holy grail of targeting.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Digiday

JUNE 12, 2024

In response, publishers are activating their first-party data as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization. For example, ranking highest among publishers in a recent survey , 47% believe activating their first-party signals is the most promising solution to cookie deprecation.

Cookies 85

Cookies Ad Targeting Audience Media 85

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Exchange Wire

JULY 4, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [.]

Cookies 52

Cookies Ad Targeting Advertising 52

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. See also: Every Ad Agency Should Be Offering Programmatic in 2021.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Smarty Ads

MARCH 6, 2023

Contextual targeting is still one of the best ways to serve ads and run campaigns without messing with audience data. Contextual ad targeting method has changed digital advertising thanks to the power of artificial intelligence and the absence of third-party cookies.

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 71

Audience Cookies Ad Targeting Agency 71

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 73

Retail Advertising Cookies Marketing 73

Digiday

JUNE 19, 2023

Advertisers have been adopting data clean rooms, in part, as a means of equipping themselves for a future when they cannot rely on the third-party cookie for ad targeting. The problem is, clean room-based advertising at scale is a challenge at the moment. “If Continue reading this article on digiday.com.

Ad Targeting 67

Ad Targeting Cookies Media Advertising 67

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94