Ad Targeting Cookies eCommerce 
Martech Series
SEPTEMBER 7, 2022
A confluence of trends, such as the degradation of the third-party cookie, and the rise of first-party data collection, have necessitated a union between the two teams. One priority is targeting. Most marketers, 64%, said that AI will take on the majority of the heavy lifting in the future of ad targeting.
VideoWeek
MAY 7, 2024
International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.
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Clearcode
MARCH 23, 2023
Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Table Of Contents Key Points What Is Retail Media?
Clearcode
MARCH 15, 2023
Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Here are examples of first-party data: Data about products people have purchased and the value of orders, which is often collected by ecommerce and offline transactions.
VideoWeek
NOVEMBER 3, 2023
Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.
VideoWeek
JULY 29, 2022
Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome.
VideoWeek
AUGUST 18, 2023
.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.
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