Ad Targeting Cookies Food 
Ad Monsters
NOVEMBER 14, 2024
Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies. Aura has a significant impact on ad effectiveness.
Martech
OCTOBER 19, 2022
A gut check on your data strategies can quickly unveil how personal or behavioral data may inadvertently target a minority or potentially stigmatized group. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.
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Oko
SEPTEMBER 3, 2024
This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.
Martech
AUGUST 9, 2021
The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As That’s something I value about Ryan Alford’s story on data confusion (see below). Good luck with it. Editorial Director.
Brid.tv
NOVEMBER 17, 2023
For instance, in 2019, Facebook (yes, again) was sued by a group of users for allowing real estate agencies to target ads based on a user’s race and nationality (some of which were reported to exclude users in the categories “African Americans” and “Hispanics”), effectively creating a digital redlining phenomenon.
Basis
JANUARY 24, 2024
We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.
Martech
JANUARY 26, 2022
Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. The closest topic Google has (at the moment) is ‘Food & Drink.’”. Ultimately, third-party cookies are going away, so expect growing pains. Is Topics an improvement over FLoC?
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