Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Get MarTech!

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Get MarTech! The post The latest AI-powered marketing tech releases appeared first on MarTech. In your inbox.

Marketing 111

Marketing SEO Conversion MarTech 111

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. appeared first on MarTech.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What’s The Difference Between a CDP And a Data Clean Room?

Cookies 107

Cookies Ad Targeting Retail Audience 107

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As

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Ad Targeting Cookies Food Ad network 109

Martech Series

SEPTEMBER 7, 2022

A confluence of trends, such as the degradation of the third-party cookie, and the rise of first-party data collection, have necessitated a union between the two teams. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. One priority is targeting.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech

MARCH 6, 2024

But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. The post Improve your return on ad spend with first-party data appeared first on MarTech.

Conversion 113

Conversion Ad Targeting Cookies Advertising 113

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. As with all potential third-party cookie replacements, Topics must be evaluated from the user privacy perspective as well as the advertiser perspective. Is Topics an improvement over FLoC?

Cookies 101

Cookies Audience Food Advertising 101

Martech

JULY 27, 2022

When Robert’s web browser makes a request to Ella’s Swing Dance Magazine website, Ella’s CDP puts a cookie on that device and creates a user profile. Her CDP dutifully puts a cookie on that device and creates a new profile. That takes him to the website, where the CDP recognizes the cookie it put on that device earlier.

Cookies 109

Cookies Ad Targeting MarTech Marketing 109

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The post The new identity landscape: A marketer’s guide appeared first on MarTech.

Audience 113

Audience Cookies Retargeting Marketing 113

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Third-party cookie depreciation. Programmatic ad targeting is only as good as the data it’s based on. For now, much of that data is collected via third-party cookies. Get MarTech!

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech Series

FEBRUARY 20, 2023

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! appeared first on MarTech Series.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

Clearcode

FEBRUARY 21, 2023

Data clean rooms have exploded in popularity as a result of the decline in third-party cookies and mobile IDs in programmatic advertising and AdTech. How can companies use a data clean room for insights, ad targeting, measurement and attribution? The questions covered in the video include: What is Aqilliz and what do you do?

Cookies 52

Cookies Ad Targeting MarTech Marketing 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The technology avoids using user-level IDs for ad targeting.

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Audience Cookies Header Bidding Demand Side Platform 52

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? A DCO tool can be used with display, social, video and audio ads. DCO is sometimes confused with other forms of ad targeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 59

Ad Targeting GDPR Cookies Advertising 59

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Current trends in the AdTech and MarTech industries are emphasizing the importance of zero-party data. How Is First-Party Data Used In Programmatic Advertising? What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 17, 2023

Sophisticated Invalid Traffic (SIVT) — comprises more difficult traffic to detect, including advanced bots that closely mimic human traffic, hijacked devices, malware, invalid proxy traffic, and cookie manipulation techniques like cookie stuffing. appeared first on Clearcode | Custom AdTech and MarTech Development.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Clearcode

MAY 10, 2023

You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties. We’re talking about sensitive data, we’re not talking about third-party cookies, right? Juan Baron : Thank you very much.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. Ad Tech Vets Help Sharpen Ad Tech Regs; New Antitrust Bills Are Up In Congress – AdExchanger. Google Chrome Shuts Down FLoC and Introduces Topics API.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Martech

JUNE 20, 2024

Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. The headline is that it doesn’t rely on third-party cookies or identity resolution to target audiences with relevant content in real-time. It made its public debut this week at Cannes Lions.

Cookies 115

Cookies Ad Inventory Ad Targeting MarTech 115