TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 107

Ad Targeting Pop-Up Cookies GDPR 107

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies 93

Cookies Ad Targeting Advertising Media 93

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies. Continue reading this article on digiday.com.

Media 87

Media Retail Cookies Ad Targeting 87

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

TechCrunch Ads

MAY 18, 2022

The new 90-second ad spot will run globally this summer on broadcast and social media across 24 countries, per Apple, which also said the campaign will include related creative being splashed across billboards. Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 69

Cookies Ad Tech Ad Targeting Media 69

Digiday

DECEMBER 3, 2023

Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. People-centric marketing.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow. The cookieless future fuels consolidation.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 112

Machine Learning Advertising Cookies Conversion Rate 112

Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. All without relying on third-party cookies. Putting the People First. Heading to Bidder Times.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 90

Demand Side Platform Ad Tech Cookies Ad Targeting 90

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 69

Retail Media Cookies Ad Tech 69

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.

Cookies 52

Cookies Audience GDPR Food 52

Ad Monsters

SEPTEMBER 10, 2024

This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. Now imagine OpenPath combined with control of the smart TV OS — TTD wouldn’t just control ad spend, they’d dominate how the entire ecosystem operates. For advertisers, that’s the holy grail of targeting. identity solution.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0,

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. What’s The Difference Between a CDP And a Data Clean Room?

Cookies 107

Cookies Ad Targeting Retail Audience 107

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 139

Ad Targeting Audience Cookies MarTech 139

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. JM: Consumers don’t necessarily understand that media has always been ad supported.

Media 92

Media Ad Server Cookies ROI 92

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Digiday

JUNE 12, 2024

In response, publishers are activating their first-party data as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization. For example, ranking highest among publishers in a recent survey , 47% believe activating their first-party signals is the most promising solution to cookie deprecation.

Cookies 88

Cookies Ad Targeting Audience Media 88

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As The NYU Ad Observatory researchers scraped the data to gather info on political ads, who pays for them, and how they spread.

Ad Targeting 108

Ad Targeting Cookies Food Ad network 108

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. The dawn of digital media promised a brighter future. Even measuring just digital media is complicated because data from many sources must be combined and normalized and normalized for an apples-to-apples comparison. Processing.Please wait.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. Now, here are this week’s new AI-powered martech products, features and enhancements.

Marketing 110

Marketing SEO Conversion MarTech 110

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 69

Media Advertising Cookies Impressions 69

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 88

Retail Advertising Cookies Marketing 88

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Ad Monsters

NOVEMBER 13, 2024

The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. In a year when disinformation, harmful content, and distrust in media have dominated headlines, protecting the consumer must be a top priority for the digital industry.

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Unnamed source.

Cookies 79

Cookies GDPR Audience Media 79

Digiday

JUNE 19, 2023

Advertisers have been adopting data clean rooms, in part, as a means of equipping themselves for a future when they cannot rely on the third-party cookie for ad targeting. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Targeting 69

Ad Targeting Cookies Advertising Media 69