Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies 98

Cookies Ad Targeting Advertising Media 98

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies. Continue reading this article on digiday.com.

Media 87

Media Retail Cookies Ad Targeting 87

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

TechCrunch Ads

MAY 18, 2022

The new 90-second ad spot will run globally this summer on broadcast and social media across 24 countries, per Apple, which also said the campaign will include related creative being splashed across billboards. Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

Ad Targeting 76

Ad Targeting Cookies Audience Media 76

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 69

Cookies Ad Tech Ad Targeting Media 69

Digiday

DECEMBER 3, 2023

Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 115

Machine Learning Advertising Cookies Conversion Rate 115

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 90

Demand Side Platform Ad Tech Cookies Ad Targeting 90

Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. All without relying on third-party cookies. Putting the People First. Heading to Bidder Times.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 69

Retail Media Cookies Ad Tech 69

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0,

Ad Tech 85

Ad Tech Demand Side Platform Ad Exchange Cookies 85

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.

Cookies 52

Cookies Audience GDPR Food 52

Ad Monsters

SEPTEMBER 10, 2024

This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. Now imagine OpenPath combined with control of the smart TV OS — TTD wouldn’t just control ad spend, they’d dominate how the entire ecosystem operates. For advertisers, that’s the holy grail of targeting. identity solution.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

JUNE 12, 2024

In response, publishers are activating their first-party data as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization. For example, ranking highest among publishers in a recent survey , 47% believe activating their first-party signals is the most promising solution to cookie deprecation.

Cookies 89

Cookies Ad Targeting Audience Media 89

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As The NYU Ad Observatory researchers scraped the data to gather info on political ads, who pays for them, and how they spread.

Ad Targeting 111

Ad Targeting Cookies Food Ad network 111

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 101

Retail Advertising Cookies Marketing 101

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. The dawn of digital media promised a brighter future. Even measuring just digital media is complicated because data from many sources must be combined and normalized and normalized for an apples-to-apples comparison. Processing.Please wait.

Machine Learning 108

Machine Learning Marketing Cookies ROI 108

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. Now, here are this week’s new AI-powered martech products, features and enhancements.

Marketing 114

Marketing SEO Conversion MarTech 114

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 68

Media Advertising Cookies Impressions 68

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Unnamed source.

Cookies 80

Cookies GDPR Audience Media 80

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 89

Advertising Marketing Cookies Retargeting 89

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Ad Monsters

NOVEMBER 13, 2024

The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. In a year when disinformation, harmful content, and distrust in media have dominated headlines, protecting the consumer must be a top priority for the digital industry.

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 73

Audience Cookies Ad Targeting Agency 73

Digiday

JUNE 19, 2023

Advertisers have been adopting data clean rooms, in part, as a means of equipping themselves for a future when they cannot rely on the third-party cookie for ad targeting. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Targeting 69

Ad Targeting Cookies Advertising Media 69

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 97

Advertising Marketing Cookies Pop-Up 97

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. It requires the bidders and the marketers to put a value on what we’re considering non-addressable.

Cookies 80

Cookies Viewability Impressions Ad Inventory 80