Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 89

Advertising Marketing Cookies Retargeting 89

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The perfect storm has been brewing around digital identity for some time.

Audience 115

Audience Cookies Retargeting Marketing 115

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising 98

Advertising Impressions CPM Cookies 98

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. Banner Ads. Japan $10 $5.6

Advertising 75

Advertising CPM Mobile Ads CPC 75

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69