Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. As of late, she worries about publishers and their ability to adapt to the impending cookie doom (along with the advertiser’s increasing unwillingness to fund the news).

Media 92

Media Ad Server Cookies ROI 92

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Third-party cookie depreciation. Was it the creative?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

OpenX

JULY 21, 2023

Privacy matters, and the entire ecosystem needs to work together to create a better plan for a future without third-party cookies. “I I don’t think anyone can solve it by themselves,” he added. Ben added that his team looks at IDs across tiers of signal strength. Buy cheap, pay twice,” he concluded.

Media 52

Media Cookies CPM Conversion 52

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. Table of Contents What Is Contextual Targeting?

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GDPR Cookies AutoMobile Ad network 52

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. But avoid overpaying per click long-term and eroding ROI.

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Conversion ROI Audience Cookies 52

Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Real-Time Bidding When you arrive at a site, before the page loads, the site’s publisher sends available ad space dimensions to the supply-side platform.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Advertisers collect data, segment it, create audiences out of it and use it to power ad targeting, measurement, attribution and analysis. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. It all depends on the project’s features, of course.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 25, 2019

DMPs focus on anonymous data, such as devices, cookies and IP addresses. While CDPs are concerned with marketing, DMP data is mostly used in advertising (such as finding better ways to target ads). This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising?

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Click Through Rate CPC ROI Retargeting 52

Single Grain

JULY 25, 2023

Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. This decline can be attributed to data challenges related to iOS updates and third-party cookies. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.

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Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. This pillar integrates different tools and technologies to enhance campaign performance and efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

SEPTEMBER 5, 2019

DMPs focus on anonymous data, such as devices, cookies and IP addresses. While CDPs are concerned with marketing, DMP data is mostly used in advertising (such as finding better ways to target ads). This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

AdvertiseMint

JANUARY 13, 2022

6) You’ll Refine Your Target Audience (or Find New Ones). Now that third-party data and cookies are on the way out, getting your hands on quality data for audience targeting is more important than ever. This information can be used to improve ad targeting on social media platforms and throughout your business.

Media 59

Media Marketing Audience Brand Awareness 59

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Now it says it expects to start ramping up cookie deprecation “starting early next year”. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. The role will see Rosen lead the firm’s expansion into the US market.

Advertising 52

Advertising Ad Tech Agency Audience 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

Impressions 68

Impressions Audience Ad Targeting Agency 68

MNTN

AUGUST 19, 2022

The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover, and cutting out cookies is how they’re trimming the fat. This is a story of the sixth language, one especially for business-to-business marketers and branding specialists: Data. .

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Marketing GDPR Brand Awareness Agency 98