Strategies to Mitigate Emotional Fatigue in Digital Advertising
The Ad Tech Blog
JUNE 17, 2024
The primary causes include high ad frequency, lack of creative variation, and poor targeting strategies. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). FAQs What is ad fatigue? How can I detect ad fatigue?
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