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LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. How to Set Up LinkedIn AdsTargeting.
Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Section 4: Launching Your Campaign With everything in place, it’s time to launch your LinkedIn ads.
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