Monetize More

FEBRUARY 26, 2023

Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Mobile Ad Formats.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The sheer volume of this data can provide valuable insights into customer’s behavior and improve targeting significantly. What are the alternatives to third-party cookies?

Cookies 52

Cookies GDPR Non-Profit Audience 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52