Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. We’re hearing really good feedback on the ability to reach a company’s ICP—and only their ICP—without wasted ad spend.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

MARCH 10, 2023

In-game advertising pricing can vary based on several factors, including the type of game, ad format, targeting options and the size and scope of the campaign. CPM pricing is the most common approach, and rates can vary widely based on factors like ad format and targeting. Get MarTech! In your inbox.

Advertising 117

Advertising Ad network CPM Non-Profit 117

Clearcode

JULY 24, 2023

link] Yield Optimization Yield optimization is a variable pricing strategy that uses data analysis and other optimization methods to improve fill rates and sell impressions (CPM) at the highest possible price. Ad Targeting To filter out incoming requests with specific criteria, different targeting options are used.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

FEBRUARY 26, 2023

The Main Advantages of Server-Side Ad Insertion What’s the Difference Between Client-Side Ad Insertion and Server-Side Ad Insertion? What’s the Difference Between Client-Side Ad Insertion and Server-Side Ad Insertion? Ad Insertion With CSAI, ads are inserted into the video content via the video player.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Martech

OCTOBER 19, 2022

This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. The more specific the targeting, the higher the cost.

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126