Digiday

NOVEMBER 6, 2022

To stick the landing, it’s trying to pull on multiple levers, from first-party data capture to engagement, validation and verification to monetizing readers. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”. Sound familiar?

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

Basis

JANUARY 24, 2024

Customer data platforms (CDPs) are particularly useful for these tasks, as they can organize first-party data for targeting, and help with attribution as well by giving marketers a look into the customer journey and what tactics were most impactful on conversions in a given campaign.

Retail 80

Retail Advertising Cookies Marketing 80

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

Single Grain

JULY 25, 2019

How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

AdvertiseMint

OCTOBER 24, 2023

Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting. This real-time bidding is just one type of programmatic advertising.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

SODP

JULY 25, 2023

The SSP needs the DSP to sell its ad inventory and the DSP needs the SSP to access that inventory. These ad data management platforms form two halves of the programmatic advertising ecosystem, working together to connect advertisers with publishers in an efficient, automated manner. How Important Is an SSP?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Clearcode

OCTOBER 24, 2023

User-friendly interface for properly creating, managing, and optimizing ad campaigns. An essential feature of DSPs is their ability to leverage data from data management platforms and other sources to improve ad targeting and optimize media purchases.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Single Grain

SEPTEMBER 5, 2019

How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Clearcode

AUGUST 8, 2023

Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. Secure multi-party computation enables data insights from multiple sources without exposing raw data, further enhancing privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You 4.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

MARCH 15, 2023

How Is First-Party Data Used In Programmatic Advertising? Data has played a key role in programmatic advertising since day one. Advertisers collect data, segment it, create audiences out of it and use it to power ad targeting, measurement, attribution and analysis. when signing up for a newsletter.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

DECEMBER 6, 2022

Publishers can also use their existing data platforms, such as a data management platform (DMP) or customer data platform (CDP), to create seller-defined audiences using the first-party data stored in the platform. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Adtelligent

DECEMBER 26, 2023

You know the source of information, so there is no need to evaluate the potential origins of the data. Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

You know the source of information, so there is no need to evaluate the potential origins of the data. Since the information comes directly from the customers, it is easier to improve ad targeting and personalization simply due to the quality of the gathered information. Better behavior pattern predictions. Availability.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. For now, much of that data is collected via third-party cookies.

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52