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Some of the most common AdTech solutions for publishers include header bidding, self-serve adplatforms, customer dataplatforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and adtargeting. Source: Clearcode.cc
FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for adtargeting in the Privacy Sandbox. The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust.
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