Ad Monsters

MAY 22, 2023

Significant data losses are common after the data management platform (or DMP) processing steps in, so it becomes challenging to reap their fruits. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard. No in-house data available?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52