Digiday

NOVEMBER 6, 2022

It’s not cheap to keep these checks and balances in lock step with the rest of the market. Then again, the rewards could be worth it all given where the market could be headed. No surprises for guessing what side of the market OpenWeb wants to exist in. It sounds a lot like a data management platform.

Ad Tech 76

Ad Tech Data Management Platform Affiliates Ad Inventory 76

Ad Monsters

JUNE 28, 2022

The marketing technology landscape is increasingly difficult to navigate. The number of tools available rises markedly each year, adding to the already-bewildering array of three-letter acronyms used in digital marketing. . Data platforms, broadly speaking, are no different. Defining DMP, MDM, and CDP.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

MNTN

SEPTEMBER 4, 2024

Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP marketing , you’ll learn everything you need to know about these platforms, how they work, and what benefits they provide. What Is a Customer Data Platform?

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP marketing , you’ll learn everything you need to know about these platforms, how they work, and what benefits they provide. What Is a Customer Data Platform?

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

SODP

JULY 25, 2023

Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. They are, however, just one component of the ad sales pipeline, which can also include ad networks, DSPs and ad exchanges. How Does an SSP Work?

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

SEPTEMBER 5, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: .

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM).

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

DECEMBER 26, 2023

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? In 2019, advertisers spent $19.2 Availability.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? . From 1st-party data to 3rd-party data.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Pubguru Header Bidding utilizes the biggest ID systems in-market. This solution gives publishers an advantage against walled gardens and is a powerful tool for marketers.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. Pubguru Header Bidding utilizes the biggest ID systems in-market. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52