Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 95

Retail Advertising Cookies Marketing 95

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For? ads are sure to follow.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction.

Advertising 120

Advertising Marketing Ad Exchange Retail 120