Amazon Has a New Way to Prove That TV Ads Drive Sales
Adweek
JANUARY 27, 2025
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.
How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.
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The Rundown: The Trade Desk’s take on the next year in ad tech
Digiday
FEBRUARY 27, 2024
Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year.
Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.
Spotify tunes up its ad tech as it looks to attract even more ad dollars
Digiday
OCTOBER 24, 2024
By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-side platform partner.
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CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data
Martech Series
NOVEMBER 1, 2022
Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release of CIENCE GO Digital.
What Is a Meta-DSP and How Do You Build One?
Clearcode
NOVEMBER 21, 2022
The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?
Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.
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AI-Driven Personalization Engines in Ad Design
The Ad Tech Blog
JUNE 1, 2024
Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.
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Creating a Cookieless Future Today
Martech Series
JULY 29, 2022
Contextual targeting is one solution, and it goes beyond the site of the ad placement. With the resources we have today, every organization can create consumer-focused, privacy-compliant ad targeting for greater ROI and consumer engagement.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. What is a DSP? Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT.
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Pros and Cons of Building Your Own RTB Bidder or DSP
Clearcode
OCTOBER 24, 2023
In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)? What Is a Bidder?
Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Demand-side platforms.
Avocet & Lumen Research eye U.S. expansion following merger
Digiday
NOVEMBER 14, 2022
The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S.
Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
Digiday
APRIL 18, 2023
It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies.
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Addressable TV Advertising: What Is It & How Does It Work?
MNTN
JANUARY 16, 2025
Feedback and Analysis : The performance of the ad is tracked and analyzed to measure its effectiveness. This feedback is then used to refine the audience segments and improve future ad targeting. Secondly, addressable TV can be more cost-effective than other methods of finding and employing data.
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What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Which Platforms does RTB involve? Before explaining how these different platforms work together for real bidding, let’s see what each platform does!
How To Design and Build an SSP and an Ad Exchange
Clearcode
JULY 13, 2023
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.
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Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success
Ad Monsters
OCTOBER 19, 2022
Publishers and advertisers prefer working with AdX because it is held to the highest industry standards for inventory and network ad quality. AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory.
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What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
How to Win a Board Game Full of Ad Ops Burning Challenges
Ad Monsters
MAY 22, 2023
Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. This case jeopardizes the efficiency of ad targeting.” Showing the First Card “DSP Diversity” What challenges does it hide?
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WTF is device fingerprinting?
Digiday
NOVEMBER 20, 2022
That list includes ad verification firm DoubleVerify and demand-side platform MediaMath. However, it’s possible that neither company uses fingerprinting to track people for ad targeting purposes. Is this just for ad targeting? Not at all.
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How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Ad revenue.
Find out how much ad networks are bidding in real time
Monetize More
MAY 2, 2023
They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.
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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
Smart-Hub
DECEMBER 8, 2023
A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.
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Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.
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How generative AI is influencing and evolving AdTech
illumin
DECEMBER 13, 2024
AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.
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How to Build a Dynamic Creative Optimization (DCO) Tool
Clearcode
JANUARY 22, 2023
What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.
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Third-Party Cookies in Google Chrome: A Guide For AdTech
Clearcode
OCTOBER 21, 2024
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.
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Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
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What is Programmatic Media Buying?
AdvertiseMint
OCTOBER 24, 2023
The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. This real-time bidding is just one type of programmatic advertising.
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Should Telcos Acquire, Rent or Build AdTech Platforms?
Clearcode
DECEMBER 12, 2022
Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. If a software engineer doesn’t know what a demand-side platform (DSP) is, then how are they expected to build one that works?
6 Privacy-Enhancing Technologies for AdTech Companies
Clearcode
AUGUST 8, 2023
PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy.
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What is a Supply-Side Platform (SSP) – A Guide for Publishers
Automatad Inc.
NOVEMBER 23, 2023
How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.
What Is an Ad Exchange?
SODP
MAY 30, 2023
These platforms are usually connected to multiple ad exchanges and multiple ad networks. When an SSP receives a bid request from the publisher, it forwards them to an ad exchange and kick-starts the bidding process. Ad exchange automation empowers brands to access preferred ad spots at highly competitive prices.
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InMobi Exchange, iOS 14 and IDFA: What You Should Know
InMobi
AUGUST 20, 2020
As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Advertisers and iOS 14 The impact of an IDFA-less world is no different on the advertiser side for demand-side platforms (DSPs).
Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends
Single Grain
JULY 18, 2023
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.
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My ad rates dropped! How do I stop this?
Monetize More
JUNE 13, 2023
They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data. Publishers need to be aware of these shifting privacy practices and regulations to adapt their advertising strategies accordingly.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
For instance, a platform that only aggregates CTV advertising space would be considered a specialty ad network. Using such a platform could help power your CTV marketing campaigns, allowing you to connect with niche audiences through streaming ads.
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Ad Network: What Is It and How Does It Work?
MNTN
AUGUST 5, 2024
For instance, a platform that only aggregates CTV advertising space would be considered a specialty ad network. Using such a platform could help power your CTV marketing campaigns, allowing you to connect with niche audiences through streaming ads.
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UpFronts and NewFronts in Review: Google, Snapchat, Paramount and More
VideoWeek
MAY 8, 2024
Roku: Partnerships with iSpot and The Trade Desk Smart TV software and hardware maker Roku announced two major deals at its presentation, with demand-side platform The Trade Desk and measurement provider iSpot.
Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.
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Why Connected TV Advertising Is Going to Be the Next Big Thing
Single Grain
OCTOBER 18, 2023
Here’s a more detailed breakdown: Platform Integration : Connected TV advertising is displayed on smart TVs, gaming consoles or devices like Roku, Apple TV, and Amazon Fire Stick that enable internet connectivity on television sets.
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