Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Get MarTech! In your inbox.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

MNTN

JANUARY 16, 2025

Feedback and Analysis : The performance of the ad is tracked and analyzed to measure its effectiveness. This feedback is then used to refine the audience segments and improve future ad targeting. In short, it’s the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. This case jeopardizes the efficiency of ad targeting.” Showing the First Card “DSP Diversity” What challenges does it hide?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

Marketing 52

Marketing Ad Tech ROI Retail 52