Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Get MarTech! In your inbox.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Heard an ad for a home security system while listening to a true crime podcast? Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site?

Advertising 95

Advertising Cookies CPM Retargeting 95

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

MAY 8, 2024

Roku: Partnerships with iSpot and The Trade Desk Smart TV software and hardware maker Roku announced two major deals at its presentation, with demand-side platform The Trade Desk and measurement provider iSpot. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98