Ad Targeting Demand Side Platform Healthcare 
Clearcode
JANUARY 22, 2023
What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. We explain the differences below.
MNTN
AUGUST 5, 2024
Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel. For instance, a platform that only aggregates CTV advertising space would be considered a specialty ad network.
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MNTN
AUGUST 5, 2024
Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel. For instance, a platform that only aggregates CTV advertising space would be considered a specialty ad network.
VideoWeek
FEBRUARY 23, 2024
The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). In the US in Q4, WPP saw a 4.5
VideoWeek
APRIL 26, 2024
Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.
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