Amazon Has a New Way to Prove That TV Ads Drive Sales
Adweek
JANUARY 27, 2025
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.
Ad Targeting Demand Side Platform Media 
How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.
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Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. View of Las Vegas through Beeyond Media’s map view.
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The Rundown: The Trade Desk’s take on the next year in ad tech
Digiday
FEBRUARY 27, 2024
Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Spotify tunes up its ad tech as it looks to attract even more ad dollars
Digiday
OCTOBER 24, 2024
By building its own exchange, Spotify aims to capture more revenue from small and medium-sized businesses to allow existing clients to spend more efficiently, making it more competitive with platforms like Meta and Google, with The Trade Desk operating as its beta demand-side platform partner.
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?
What Is a Meta-DSP and How Do You Build One?
Clearcode
NOVEMBER 21, 2022
The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. How Do Meta-DPSs Work?
CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data
Martech Series
NOVEMBER 1, 2022
Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. GO Digital customers benefit from an annual platform subscription service, which then includes flexible target CPM rates—with no monthly spending commits.
Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Monetize More
MARCH 2, 2023
As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.
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Key Features of an SSP
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?
Creating a Cookieless Future Today
Martech Series
JULY 29, 2022
By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response.
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AI-Driven Personalization Engines in Ad Design
The Ad Tech Blog
JUNE 1, 2024
Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. It can help marketers improve omnichannel engagement by targeting customers across many channels. Demand-side platforms.
Pros and Cons of Building Your Own RTB Bidder or DSP
Clearcode
OCTOBER 24, 2023
In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)? What Is a Bidder?
UK finally opens antitrust probe of Google’s role in the adtech stack
TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. What is a DSP? Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT.
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Avocet & Lumen Research eye U.S. expansion following merger
Digiday
NOVEMBER 14, 2022
The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. ” Lumen’s $3.5 million] if they wanted to.” ”
The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth
VideoWeek
NOVEMBER 8, 2024
AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.
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What is Programmatic Media Buying?
AdvertiseMint
OCTOBER 24, 2023
Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.
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Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
Digiday
APRIL 18, 2023
It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies.
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How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales!
How to Win a Board Game Full of Ad Ops Burning Challenges
Ad Monsters
MAY 22, 2023
Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Let’s Move on to the Card “Smart Targeting” What does it keep from us? Comscore, VideoAmp, and iSpot.tv
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How To Design and Build an SSP and an Ad Exchange
Clearcode
JULY 13, 2023
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Targeted device.
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What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.
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Find out how much ad networks are bidding in real time
Monetize More
MAY 2, 2023
They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.
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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
Smart-Hub
DECEMBER 8, 2023
A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.
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The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Demographic Location.
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‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business
Digiday
JULY 14, 2022
You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. Clypd’s ad tech supports connected TV ad deals, for example.
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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools
VideoWeek
NOVEMBER 3, 2023
The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). . The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”
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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down
VideoWeek
JANUARY 26, 2024
The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. The company reported 6.3 percent YoY organic growth for the full year, with 5.7
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How to Build a Dynamic Creative Optimization (DCO) Tool
Clearcode
JANUARY 22, 2023
What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. A DCO tool can be used with display, social, video and audio ads.
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How generative AI is influencing and evolving AdTech
illumin
DECEMBER 13, 2024
It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. This boosts ROI by optimizing ad creatives, their messaging, ad targeting, and placement of creatives.
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What Is an Ad Exchange?
SODP
MAY 30, 2023
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? How Does an Ad Exchange Work?
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. Importance.
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Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends
Single Grain
JULY 18, 2023
If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces.
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6 Privacy-Enhancing Technologies for AdTech Companies
Clearcode
AUGUST 8, 2023
The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. Source: Clearcode.cc Currently, the AdTech industry has two main types of DCRs.
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UpFronts and NewFronts in Review: Google, Snapchat, Paramount and More
VideoWeek
MAY 8, 2024
This includes cross-media measurement from iSpot.tv, allowing advertisers to measure the incremental reach of TikTok campaigns compared to the linear TV portion of their campaign. Meanwhile a partnership with Nielsen ONE Ads helps marketers measure their TikTok campaigns across mobile, desktop, linear TV and CTV.
Should Telcos Acquire, Rent or Build AdTech Platforms?
Clearcode
DECEMBER 12, 2022
Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. If a software engineer doesn’t know what a demand-side platform (DSP) is, then how are they expected to build one that works?
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