Amazon Has a New Way to Prove That TV Ads Drive Sales
Adweek
JANUARY 27, 2025
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.
Ad Targeting Demand Side Platform Retail 
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?
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How generative AI is influencing and evolving AdTech
illumin
DECEMBER 13, 2024
AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.
The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools
VideoWeek
NOVEMBER 3, 2023
Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.
The WIR: News Avoidance on the Rise, Disney Announces Data Matching Tool, and Havas Commits €400 Million to AI
VideoWeek
JUNE 21, 2024
.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.
The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV
VideoWeek
FEBRUARY 23, 2024
The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 percent fall in like-for-like revenues primarily due to lower spend by technology, healthcare and retail clients.
The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million
VideoWeek
JULY 29, 2022
Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.
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