What Is Retail Media & Retail Media Networks (RMNs)?
Clearcode
MARCH 23, 2023
A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e. a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting.
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