Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally. An illustration of pay-per-click advertising is Google Ads.

SEO 52

SEO Food Audience Advertising 52

Single Grain

AUGUST 8, 2023

Case Study 6: Kellogg’s Increased Their Ad Visibility by 25% with Programmatic Ads Advertiser: Kellogg Company Advertising Agency That Drove Success : Cyber Publicity Challenge : Kellogg Company has a strong presence in the American frozen foods sector.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Ad Beat

JANUARY 1, 2020

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 18, 2023

This is an excellent example of personalized retargeting made possible through programmatic advertising: Related Content: Retargeting 101: Why It’s Essential for Any Marketing Funnel Contextual Targeting Let’s say you’re reading an article about healthy eating habits on a popular health and wellness website.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52