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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

MARCH 13, 2023

Ad Quality and Approval Displaying one bad or inappropriate ad to one user isn’t the end of the world, but media owners and/or publishers need to maintain the highest quality of their ads as they are being served to many individuals at once. Define when the ad will be approximately displayed.

Impressions 52
Impressions Communications Manufacturing Ad Targeting 52
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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

AUGUST 8, 2023

Targeted email automation series improved awareness of Clearfly’s Unified Billing services and re-engaged unengaged partners, yielding a 28% open rate and 4.9% The programmatic advertising approach helped them to deliver personalized messages to their target audience. click rate (exceeding industry benchmarks).

Advertising 52
Advertising Ad Space Impressions Healthcare 52
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