Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Why we care about social media marketing: A guide for brands: Get MarTech!

Retargeting 106

Retargeting Retargeting platforms Conversion Rate Conversion 106

Clearcode

SEPTEMBER 11, 2023

Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. Optimal Ad Targeting Implementing sophisticated algorithms for efficient ad targeting and delivering the right ads to the right users at the right time is a challenge.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

MARCH 23, 2023

A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e. a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 13, 2023

Ad Quality and Approval Displaying one bad or inappropriate ad to one user isn’t the end of the world, but media owners and/or publishers need to maintain the highest quality of their ads as they are being served to many individuals at once. Define when the ad will be approximately displayed.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

MAY 10, 2023

For most people, when they think of data clean rooms and applications for programming advertising and media, one of the key parts of the whole process is being able to match two different data sets together. And in order to do that, they would use a data clean room to match the two different data sets together. So, it really is agnostic.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52