Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending? CTV vendors are driving direct spending.

Advertising 95

Advertising Impressions CPM Cookies 95

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Ad Wisey

MAY 13, 2022

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. 10 best ad management tools for e-commerce. Why Google Ads?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Clearcode

MARCH 13, 2023

Real-time bidding (RTB) is a media-buying process that allows advertisers to bid on and purchase individual impressions across thousands of publishers, rather than buying a set amount of impressions from one publisher or across dozens of publishers (e.g. What Is Digital Out-Of-Home (DOOH) Advertising?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Adacado

OCTOBER 6, 2017

About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. How'd They Do? No Follow up?:

Display Advertising 40

Display Advertising Ad Targeting Audience Media 40

Monetize More

MARCH 2, 2023

Most companies or advertisers who have tried to market a product or service online will be familiar with that term. Advertising via Facebook or Google AdWords is a good example of PPC. An advertiser does not have to buy ad inventory in bulk and risk wasting money on untargeted or irrelevant website visitors.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Drawbacks of In-App Advertising. Banner Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Monetize More

MAY 30, 2023

Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). To understand this better, consider a popular news website looking to monetize its space through display advertising.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform. Marketing Approach : Developed highly targeted digital ads with dedicated landing pages for each audience tier.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Make the most of Q4 Spend.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

SEO 52

SEO Food Audience Advertising 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. And boost your return on ad spend (ROAS) significantly. Yes, our ads experts are that good!

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Third-Party Audits: Engage third-party auditors to verify ad performance. FAQ What is traffic monetization, and why is it important?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Single Grain

NOVEMBER 14, 2023

That being said, if you’re a seasoned advertiser looking for new ideas and an alternative ad network, feel free to jump down to our 17 cheapest alternative ad platforms. 1) Facebook Ads As the world’s biggest social media platform, Facebook generates as much as $32 billion per quarter in ad revenue.

Ad network 98

Ad network Conversion CPC CPM 98