Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Table Of Contents Key Points What Is Retail Media?

Retail 59

Retail Media eCommerce Audience 59

Martech Series

SEPTEMBER 7, 2022

Today, marketers use first-party data from a number of different sources including: their website, mobile app, CRM, ecommerce platform, and point-of-sale (POS) to inform all of their segmentation and targeting. One priority is targeting. Just 35% of marketers intend to use AI to inform advertising creative.

Marketing 88

Marketing ROI Cookies eCommerce 88

Ad Tech Daily

JANUARY 8, 2025

This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns.

Retail 52

Retail Audience eCommerce Ad Tech 52

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

VideoWeek

MAY 16, 2024

NBCUniversal: Audience-Based Buys and Olympic Content Specifically on the ad product front, NBCUniversal didn’t add anything to its retail media partnership with Instacart which it announced last week.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

TechCrunch Ads

AUGUST 2, 2022

That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts. How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

Marketing 75

Marketing Ad Targeting Agency eCommerce 75

AdOpsHouse

JUNE 2, 2021

A lot of times we’re asked to form proposals for companies that wish to enter the digital foray for the first time or are seeking out improvements beyond Google indiscriminate targeting that comes with “Smart Campaigns.” To keep things simple we’ll avoid getting into ecommerce solutions for this example.

Marketing 52

Marketing Ad Ops Communications Banner 52

Clearcode

MARCH 15, 2023

Here are examples of first-party data: Data about products people have purchased and the value of orders, which is often collected by ecommerce and offline transactions. Advertisers collect data, segment it, create audiences out of it and use it to power ad targeting, measurement, attribution and analysis.

GDPR 52

GDPR Audience Cookies eCommerce 52

Ad Beat

MAY 9, 2024

Creatives Standard 1-800 Flowers runs two basic types of standard ads. First, there are generic ads with evergreen appeal… …then you’ve got ads geared toward specific events, like birthdays and Mother’s Day… …and also, amusingly, ads targeting people who forgot to buy a gift for one of those occasions: Better late than never, indeed!

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Single Grain

OCTOBER 27, 2020

Type those keywords into a tool like SEMrush to see what your competition is for those specific keywords: When you view each individual keyword, you’ll be able to see which companies are currently running ads targeting that keyword effectively and view their ad copy. Beginner’s Guide to Amazon PPC Ad Campaigns.

Audience 136

Audience Pop-Up Marketing Media 136

VideoWeek

APRIL 5, 2024

BILD Launches an Ecommerce Platform German news tabloid BILD, owned by Axel Springer, has launched a new ecommerce platform for third-party sellers called BILD Marktplatz. The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Automatad Inc.

JANUARY 24, 2022

Prioritizing eCommerce has enabled the publisher to understand its audiences deeply and use that knowledge to provide the team with integrated commerce through the expert-led content that it creates. The bill also forbids advertisers from targeting ads using any information or protected user information that they might have purchased.

Advertising 52

Advertising SEO Pop-Up Electronics 52

SODP

MAY 30, 2023

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 trillion by 2026 from $6.5 trillion in 2023. year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. Nano Interactive, a privacy-first ad targeting provider, has hired Matthew Beck as VP of partnerships. Nano Interactive Appoints Matthew Beck as VP, Partnerships.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Lemonads

SEPTEMBER 23, 2020

This is why BigSpy helps advertisers with their spy tool to monitor competitors’ ads , especially on Facebook, to let us check the competitor’s advertising ideas and strategies, in order to succeed earlier in achieving the goals we set.

Affiliates 52

Affiliates Non-Profit Impressions A/B Testing 52

Karola Karlson

FEBRUARY 1, 2021

However, if the revenue you earn per sales is lower than the acquisition via Facebook ads , you should advertise all year round. In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs. This could be due to more eCommerce brands targeting women.

CPC 52

CPC CPM Click Through Rate Audience 52

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. Last month, Meta CEO Mark Zuckerberg said the company was using AI to drive engagement and improve ad targeting on its platforms.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

MARCH 15, 2024

NCBU, LiveRamp and Google Team Up for CTV Targeting NBCUniversal has partnered with LiveRamp and Google to enable ad targeting in CTV environments. Services provided by Blade will cover paid social, paid search, programmatic, retail media, ecommerce, and SEO.

Media 52

Media Agency Audience Non-Profit 52

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. As businesses struggle to adapt to the increasing complexity of data and ad targeting, there is light at the end of the tunnel. Data incentivization.

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

VideoWeek

FEBRUARY 23, 2024

Complex is being sold to ecommerce group Ntwrk for just over $108 million, a significant discount, though BuzzFeed is holding on to First We Feast, which produces some of Complex’s most popular content.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

APRIL 26, 2024

Ad Targeting Improvements Start Paying Off for Snap Snap revenues rose 21 percent YoY during Q1 2024, the company announced in its earnings on Thursday, citing improvements to its ad targeting capabilities. The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

AdExchanger

MARCH 27, 2024

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.

Cookies 96

Cookies Advertising CPM Ad Targeting 96

VideoWeek

JUNE 16, 2023

” Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. Within Uber Eats, ads will run after customers place orders, up until their order arrives.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69