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The US DOJ’s Dual Cases Against Google Are Irrelevant to the Future. Here’s Why

Ad Monsters

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

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How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

Ad Beat

So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles : Of course, to start an ecommerce business , you first need a website. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8

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Tesco Launches Video Ads in Retail Media Offering

VideoWeek

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Table Of Contents Key Points What Is Retail Media?

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences.

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How flower delivery brands use display ads to boost Mother’s Day sales

Ad Beat

Creatives Standard 1-800 Flowers runs two basic types of standard ads. First, there are generic ads with evergreen appeal… …then you’ve got ads geared toward specific events, like birthdays and Mother’s Day… …and also, amusingly, ads targeting people who forgot to buy a gift for one of those occasions: Better late than never, indeed!

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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. Read on VideoWeek. billion, up 4.9 billion hours year-on-year.

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