The Ad Tech Blog

JULY 17, 2024

Companies collect vast amounts of user data to deliver personalized ads. Ad tech companies need to balance the need for data to improve ad targeting with the requirement to protect user privacy. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA.

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Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

JUNE 1, 2024

Understanding AI-Driven Personalization Engines in Ad Design Key Points AI personalization engines can significantly enhance ad targeting accuracy by analyzing user behavior and preferences. These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

The Ad Tech Blog

APRIL 28, 2024

As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting. Brave Browser – The official website of the Brave browser, which integrates blockchain for ad management.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Martech

MAY 12, 2022

My Ad Center is designed to provide a single place where users can limit any/all information used for ad personalization, including age, relationship status, education and demographic data. Users can also limit or opt-out of sensitive ad topics (e.g., Personalization and data source controls.

Education 103

Education MarTech Ad Targeting Marketing 103

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access.

Machine Learning 96

Machine Learning Food Conversion Education 96

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Basis

AUGUST 19, 2022

Earlier this month, Microsoft announced automotive ads, an audience network expansion and new ad formats for dynamic remarketing, expanded customer match capabilities, and a variety of other ad targeting and campaign types expanding to new markets outside of the US. TikTok: Center of the Internet’s Attention [:04].

Education 85

Education Audience Entertainment Ad Targeting 85

Brid.tv

NOVEMBER 17, 2023

This fact flew under the radar of a typical internet user for a long time, giving behavioral targeting the perfect environment to thrive. However, today’s average internet user is better educated about giving away personal information. However, contextual targeting still takes the cake as the optimal ad targeting alternative.

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GDPR Cookies Real Estate Audience 98

Basis

DECEMBER 1, 2023

However, despite this confluence of factors, many FIs thrive today: They offer security that many alternatives don’t, their products and services are as valuable as ever, and the expertise within these institutions has benefits from educated consultations to hands-on transactions.

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Marketing Education Finance Machine Learning 52

Ad Monsters

APRIL 4, 2023

What’s really important is that brands evaluate each of those IDs, like the ones you’ve mentioned, and others that are available based on the use cases that are important to them and understanding the components that make up the ID to understand ID viability and durability Many of these IDs can handle ad targeting.

Banner 105

Banner Cookies Audience Advertising 105

Digiday

JUNE 20, 2022

The superhero-themed ad was paid for by a number of companies and featured Proton alongside DuckDuckGo, Brave, encrypted file storage company Tresorit and messaging company Threema. A key marketing tactic for Proton has been educating people about privacy with the goal of bringing its products more mainstream.

Marketing 77

Marketing Education Ad Targeting Media 77

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 5) Experiment with Audience Targeting.

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Video Ads A/B Testing Audience Pop-Up 97

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Snapchat Ads. If you also want to keep track of your inbound marketing tactics, Hubspot is an excellent choice. Why HubSpot?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

MARCH 10, 2022

The content strategy should empower your e-commerce customers to entertain and educate them, as it contributes to creating the long-lasting relationships that inbound marketing is focused on.?. Bombora, 6Sense) ABM ad-targeting platform (e.g., HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase).

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

Monetize More

MAY 22, 2023

For instance, you can look at their age, gender, location, income, education, and purchase history to create detailed customer personas. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. This means creating content that is relevant, informative, and engaging.

Finance 52

Finance Affiliates Ad network A/B Testing 52

MNTN

FEBRUARY 17, 2023

It’s not enough to just run ads on CTV anymore; strategy, education, and staying up-to-date are crucial.” Silva pointed out that brands not using a cross-service ad platform need to be diligent about streaming services’ frequently changing content outputs and target audiences.

Audience 52

Audience Conversion Education Advertising 52

Single Grain

JANUARY 3, 2024

Social Media Ads : Ads on platforms like Facebook or Instagram that start to engage users with interesting content. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Smart-Hub

OCTOBER 24, 2023

Ad-Blocking Many users employ ad-blockers to eliminate ads, reducing ad impressions and revenue. To address this, consider: Educating Users: Explain the importance of ads in supporting free content. Acceptable Ads: Adhere to acceptable ad standards to reduce user hostility.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Ad Badger

JANUARY 2, 2024

Read More ACOS Amazon: Calculating ACOS for PPC [2024 Update] The post ACOS Amazon: Calculating ACOS for PPC [2024 Update] appeared first on Ad Badger. What Is ACOS? And How Do I Calculate Amazon ACOS? ACOS, or Advertising Cost of Sales, is how much you.

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Advertising Ad Targeting Education 98

Ad Badger

JANUARY 17, 2023

Updated 2023] appeared first on Ad Badger. What Is ACOS? And How Do I Calculate Amazon ACOS? ACOS, or Advertising Cost of Sales, is how much you. Read More ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC? Updated 2023]. The post ACOS for Amazon: What is ACoS and how Do I calculate It for Amazon PPC?

Advertising 98

Advertising Ad Targeting Education 98

InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Digiday

JUNE 7, 2022

Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness: Viv started posting educational series on TikTok in April 2021. The levels of ad targeting and data sharing are also questions being asked. Read more about Silk’s TikTok strategy here. Read more about Netflix here.

Agency 69

Agency Ad Tech Impressions Media 69

Clearcode

DECEMBER 17, 2023

What kind of ad targeting is available and what type of measurement data is also available to brands? I’ve got a couple of questions regarding the ad targeting and measurement part as well because I think that’s super important for brands, it’s probably one of things they ask you about all the time.

Advertising 109

Advertising Audience Entertainment A/B Testing 109

Single Grain

MAY 11, 2023

In other words, it helps more people be aware – 80% more aware – that you exist: 3) Ads Educate Buyers Properly informing prospects about your business is one of the key benefits of advertising to an audience that doesn’t know you yet. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

DECEMBER 8, 2023

As with all the major social ad platforms, you can target by location and demographics like age and gender, which are all very useful: But LinkedIn really comes into its own with its business targeting options.

CPC 105

CPC Conversion Conversion Rate Audience 105

Ad Monsters

JANUARY 3, 2024

We see new metrics emerging, and publishers reporting some success, but new tools and education are still required. Innovative Ad Formats & Ad Placements.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

AdvertiseMint

DECEMBER 6, 2023

Here are some tips: Offer educational resources, tipsheets, product demos Collect lead contacts with call-to-actions like “Download now!” You educate and prompt action based on the specific stage of the sales funnel. You have to nurture the interest with valuable content. Emphasize ongoing support and resources.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Single Grain

JANUARY 10, 2024

” PPC : Display ads targeting skincare enthusiasts with messages like “Discover Eco-Friendly Beauty” linking to educational content. PPC : Search ads with keywords like “natural anti-aging cream” leading to specific product pages.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 30, 2023

Some of the key areas where AI marketing agencies often apply AI technologies include data analysis, predictive analytics , personalization and targeted content, customer service, content creation, ad targeting and marketing automation. AI marketing is no singular thing.

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Agency Marketing SEO Machine Learning 52

Single Grain

JUNE 26, 2023

YouTube (Education/Tutoring Franchise): An education or tutoring franchise could create educational videos on different topics, tutorials on challenging subjects, student success stories, teacher interviews, or glimpses into the classroom environment.

SEO 52

SEO Food Audience Advertising 52

AdvertiseMint

OCTOBER 13, 2023

Direct response marketing example #4: Lead generation ads Targeted Facebook and Google ads focused squarely on generating leads are fantastic marketing tools. These ads capture targeted leads for your business. These direct response ads typically drive clicks to a dedicated landing page with a lead capture form.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Single Grain

JULY 20, 2023

Promotion Assets If you have an upcoming promotion, such as a big sale, Google Ads offers different promotion assets to increase your reach. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events.

ROI 52

ROI Conversion CPC Food 52

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech 52

Ad Tech Audience Agency Media 52

Clearcode

MARCH 17, 2023

A report published in May 2022 on the in-game advertising market by Research Dive found that potential customers of in-game advertising represent the following industries: Automotive Healthcare Media & entertainment Banking, financial services and insurance Education Retail & consumer goods Transport & tourist IT & Telecom.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Single Grain

FEBRUARY 25, 2022

Online services such as video conferencing , virtual education classes, self-learning courses, or coaching programs can be offered to customers worldwide much easier than before. 1) Google Ads. Creating a subscription business is one of the most popular business models today.

Shipping 52

Shipping SEO A/B Testing Media 52

VideoWeek

JUNE 21, 2024

.” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

Ad Tech 52

Ad Tech Retail Audience Media 52

VideoWeek

MARCH 15, 2024

NCBU, LiveRamp and Google Team Up for CTV Targeting NBCUniversal has partnered with LiveRamp and Google to enable ad targeting in CTV environments. The decision marks the third time Google has been found in contravention of the rules.

Media 52

Media Agency Audience Non-Profit 52