The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Ad tech companies can use it to create effective ad-targeting models. Ad tech companies face the challenge of balancing effective ad targeting with user privacy.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

The Ad Tech Blog

MAY 4, 2024

Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. This includes understanding the data types involved, the privacy requirements, and the desired outcomes of your ad campaigns.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

The Ad Tech Blog

JULY 17, 2024

Companies collect vast amounts of user data to deliver personalized ads. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA. Ad tech companies need to balance the need for data to improve ad targeting with the requirement to protect user privacy.

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

NOVEMBER 17, 2023

Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.

GDPR 98

GDPR Cookies Real Estate Audience 98