Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access.

Machine Learning 96

Machine Learning Food Conversion Education 96

Basis

DECEMBER 1, 2023

However, despite this confluence of factors, many FIs thrive today: They offer security that many alternatives don’t, their products and services are as valuable as ever, and the expertise within these institutions has benefits from educated consultations to hands-on transactions.

Marketing 52

Marketing Education Finance Machine Learning 52

Single Grain

MAY 30, 2023

Some of the key areas where AI marketing agencies often apply AI technologies include data analysis, predictive analytics , personalization and targeted content, customer service, content creation, ad targeting and marketing automation. AI marketing is no singular thing.

Agency 52

Agency Marketing SEO Machine Learning 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. You have to have really good and well-thought-out learning models. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Ad Monsters

MARCH 20, 2024

Before entering the market, high-risk systems, like those in biometric identification or used in education, health, and law enforcement, must meet stringent requirements, including human oversight and security assessments. ” Foundation models are machine learning tools trained on data and performing various tasks, such as ChatGPT.

Machine Learning 59

Machine Learning GDPR Education Ad Targeting 59

YieldBird

JANUARY 31, 2025

Educating teams and collaborating with technology providers on privacy protection. – As AI and machine learning continue to evolve, they will drive automation, personalization, and smarter ad targeting. With the growing importance of AI, how do you see its impact on the ecosystem?

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VideoWeek

AUGUST 18, 2023

Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

Ad Tech 52

Ad Tech Audience Agency Media 52