Brid.tv

NOVEMBER 17, 2023

Many industry experts agree with the general public that behavioral targeting poses a serious data privacy threat. And third, by giving the users control over which information is shared, they can introduce themselves free of the systemic biases integral to behavioral targeting.

GDPR 98

GDPR Cookies Real Estate Audience 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. The subscription fee to watch ad-supported content is cheaper than the ad-free subscription fee.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59