Martech

AUGUST 13, 2021

The idea of using the same kind of unique interactions of voice and facial tracking to unlock a special release cut of a new entertainment property was the SXSW strategy,” said Schwarz. ” Read more here. .” ” Read more here. Is FLoC switching from cohorts to topics? .

Retail 119

Retail MarTech Entertainment Ad Targeting 119

Basis

AUGUST 19, 2022

Earlier this month, Microsoft announced automotive ads, an audience network expansion and new ad formats for dynamic remarketing, expanded customer match capabilities, and a variety of other ad targeting and campaign types expanding to new markets outside of the US. TikTok: Center of the Internet’s Attention [:04].

Education 94

Education Audience Entertainment Ad Targeting 94

Ad Monsters

JUNE 20, 2024

During this discussion at the Cannes Lions International Festival of Creativity , Musk elaborated on the evolution of X (formerly Twitter), highlighting its significant enhancements in ad targeting. This evolution presents a compelling opportunity for advertisers to engage more effectively with their target audiences.

Advertising 105

Advertising Entertainment Ad Tech Ad Targeting 105

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

JANUARY 16, 2025

With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. Feedback and Analysis : The performance of the ad is tracked and analyzed to measure its effectiveness. This feedback is then used to refine the audience segments and improve future ad targeting.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

MNTN

APRIL 21, 2023

Live programming reshaped how we thought about entertainment and communication, and was a monumental step toward today’s interconnected world. Streaming offers another avenue for brands while also providing a level of ad targeting and measurement not possible on linear TV. At that moment, everything changed.

Entertainment 98

Entertainment Ad Targeting Communications Advertising 98

Ad Tech Daily

JANUARY 15, 2025

Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions SAN FRANCISCO — LiveRamp(NYSE: RAMP), today announced it is powering the industrys first casino media network forMohegan, a global leader in casino and entertainment destinations.

Media 52

Media Entertainment Ad Tech Impressions 52

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? The topics taxonomy will be given readable names, e.g. “Sport”, “Travel” and “Arts and Entertainment”.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Clearcode

DECEMBER 17, 2023

What kind of ad targeting is available and what type of measurement data is also available to brands? They choose the game they prefer as a context, but watch a streamer for their personality, for how entertaining, fun, interesting they are. What kind of information can brand see about how well their campaigns performed, etc.?

Advertising 109

Advertising Audience Entertainment A/B Testing 109

Digiday

OCTOBER 25, 2022

In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix.

Retail 68

Retail A/B Testing Shipping Audience 68

AdvertiseMint

AUGUST 20, 2023

Users can provide feedback on ads, helping the platform identify and address concerns promptly. Privacy-centric ad targeting: TikTok prioritizes user privacy. Ad targeting methods use anonymized and aggregated data, allowing effective audience reach without compromising personal information.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

AdvertiseMint

MARCH 6, 2024

Here are some of the primary categories you might encounter: Entertainment: This includes movies, music, books, television shows, and more. If you’re promoting a new album or a book launch, it is advisable to target users interested in similar genres. Can I combine multiple interests in my Facebook ad targeting?

Food 52

Food Fashion Audience Ad Targeting 52

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook. What’s one goal you accomplished recently in your field that you are proud of?

Ad Tech 105

Ad Tech Media Agency Audience 105

InMobi

FEBRUARY 12, 2014

Are different genres like games, entertainment, news, brands, commerce, utilities, and so on, part of the deal? Given that the ad unit is now going to blend seamlessly with the content, the importance of ad relevance has never been greater in order to ensure you do not end up annoying the user.

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Martech

MARCH 10, 2022

The content strategy should empower your e-commerce customers to entertain and educate them, as it contributes to creating the long-lasting relationships that inbound marketing is focused on.?. Bombora, 6Sense) ABM ad-targeting platform (e.g., HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase).

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Brid.tv

SEPTEMBER 18, 2024

Mid-roll ads in videos longer than 10 minutes are more effective. Prioritize Relevance When ads match the content, they feel more natural to viewers, which reduces the likelihood of them skipping the ad or leaving your video entirely. No worries — TargetVideo has got you covered. Contact our sales to find out more.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

MNTN

NOVEMBER 22, 2024

The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. Volvo Introduces the Ambience Volvo took viewers on a journey into its vehicle’s luxurious interior in a CTV ad campaign. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 2. YouTube Link 9.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 69

Ad Tech Cookies Agency Banner 69

AdvertiseMint

AUGUST 13, 2023

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. In-Feed ads appear in users’ feeds as they scroll, much like regular TikTok content. Read more: TikTok Spark Ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. In addition, Snapchat is launching ads in Spotlight, its popular TikTok-like feed of short videos.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Single Grain

DECEMBER 27, 2019

Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google.

SEO 23

SEO Audience Pop-Up Advertising 23

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The acquisition of other major entertainment companies, such as 21st Century Fox, has further solidified its position.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities.

Audience 69

Audience Agency Advertising Ad Exchange 69

Digiday

JANUARY 24, 2023

What we’ve covered Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates: Subscriber churn rates will indicate how well streamers are coping with competition and economic conditions. The move will be the latest sign of how Disney is putting its unified ad tech stack to work.

Pop-Up 72

Pop-Up Ad Tech Agency Advertising 72

SpotX

JUNE 7, 2021

we have worked for nearly a decade helping the leading centers of journalism and entertainment maximize their return on investment in video. Partner to Enable Video-Level Contextual Targeting in CTV appeared first on SpotX. At IRIS.TV Since 2013, IRIS.TV For more information, visit www.iris.tv. The post SpotX and IRIS.TV

Brand Lift 40

Brand Lift Entertainment Media Ad Targeting 40

Monetize More

MAY 22, 2023

You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. For example, if your target audience is personal finance enthusiasts, you may want to create content that provides practical tips on budgeting, saving, and investing.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Ad Beat

JANUARY 1, 2020

While it’s hard to find someone who’s never come across Pokémon GO, the best selling AR mobile game that has millions of users across the globe, it’s important to understand that AR isn’t just about gaming and entertainment. What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

AdvertiseMint

OCTOBER 13, 2023

Amazon Prime gives perks like free shipping and entertainment. Remember that every email must speak directly to what the reader will gain, whether it’s exclusive savings, entertaining content, or early access. These ads capture targeted leads for your business. The entertaining ad was a big hit.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service. “For

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Automatad Inc.

MARCH 23, 2022

Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. Media and entertainment were the product/service category that remained the highest spender. A MediaRadar analysis revealed that podcasts’ advertising revenues grew by 20% YoY in 2021 amongst the top 500 podcasts, i.e., comedy, news, and true crime.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

VideoWeek

APRIL 5, 2024

The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD. It will also give the newspaper a bank of first-party shopper data which it could use to power its ad targeting and measurement. The contract runs until the end of Q1 in 2027.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

MARCH 15, 2024

NCBU, LiveRamp and Google Team Up for CTV Targeting NBCUniversal has partnered with LiveRamp and Google to enable ad targeting in CTV environments. Titan OS Expands FAST Channel Lineup Titan OS, an independent TV operating system, has expanded its lineup of free ad-supported streaming TV (FAST) channels.

Media 52

Media Agency Audience Non-Profit 52

Single Grain

AUGUST 3, 2021

Branded slate offers a 7-second clip of your brand logo that says “the following program is brought to you with limited commercial interruption by <advertiser name>” Premium branded slate lets you add a 5-second video clip of your ad along with the standard custom title card used in the branded slate.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. Last month, Meta CEO Mark Zuckerberg said the company was using AI to drive engagement and improve ad targeting on its platforms.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

FEBRUARY 23, 2024

BuzzFeed CEO Jonah Peretti said the changes will make BuzzFeed “more profitable, more nimble, and more innovative” New York Times Plans Generative AI Ad Tool The New York Times is building new ad targeting solutions based on generative AI, which it plans to release later this year, Axios reported this week.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 75

Advertising CPM Mobile Ads Banner 75