Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

MARCH 6, 2024

Hobbies and Activities: This broad category can include anything from gardening to drone flying, offering a wide scope for targeting based on leisure activities. Shopping and Fashion: Ideal for retailers, this category helps target users based on their shopping behaviors and fashion preferences.

Food 52

Food Fashion Audience Ad Targeting 52

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Conversions, as advertisers know, are kind of the holy grail of marketing.

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. And sell more and more targeted ads. It’s purely to optimize their profits.

GDPR 72

GDPR Fashion Ad Targeting Advertising 72

Single Grain

MAY 17, 2023

A luxury fashion brand may not only showcase their latest collection, but also highlight the craftsmanship, quality and exclusivity of their products. The Evolution of Luxury Advertising The luxury advertising industry has come a long way since the early days of print ads and billboards.

Fashion 52

Fashion Brand Awareness ROI Audience 52

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. Below, we share a few projects relevant to the programmatic ad industry to watch in the coming years.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

illumin

DECEMBER 13, 2024

Video and Audio Content Creation: With Generative AI models like OpenAIs DALL-E or MidJourney, AI can generate compelling visuals and even entire video ads from scratch. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? Compared to FLoC, the Topic’s catalog uses a readable list of topics, e.g. Fashion, Sport, and Entertainment.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Single Grain

MAY 23, 2023

Additionally, you can keep track of app downloads and improve the effectiveness of your ads. Work With Us 3) It’s a Paid Social Platform that Allows Keyword Targeting Like Google or Bing Ads, Twitter possesses unique ad targeting features, allowing you to independently design and manage your campaigns.

Advertising 52

Advertising Audience Fashion Pop-Up 52

Digiday

FEBRUARY 28, 2023

How agencies are testing live shopping and seeing potential in accelerating conversions: Live shopping continues to be a shiny new toy among ad agencies. Apparel and fashion products are most the popular categories for live commerce. Read more about agencies’ TikTok talent evaluations here. What do creators really want from TikTok?:

Agency 69

Agency Fashion Advertising Ad Targeting 69

VideoWeek

MAY 17, 2024

This data will give Politico a better understanding of its audience, and can be used for ad targeting, according to Adweek. Nonetheless Dentsu expects improvement across the rest of the year, targeting full year organic growth of one percent. Organic revenues in Japan were up, but fell by 6.6 percent in the Americas and by 9.4

Retail 98

Retail Media Ad Tech Audience 98

Smart-Hub

MARCH 14, 2022

Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. Contextual targeting works with keywords and web content. It never really went away!

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Ad Beat

JANUARY 1, 2020

Besides being efficient, AR mobile ads are also affordable, as companies everywhere can utilize their own storefronts for ad campaigns. That’s exactly what Net-A-Porter, an Italian online fashion retailer, did when they created AR storefronts at their London, Paris, Munich, New York, and Sydney outlets.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

AdvertiseMint

NOVEMBER 21, 2023

Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. The luxury fashion retail brand recorded an increase of 38% in average click rate and a 31% boost in average open rate from the AI-powered campaigns.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Clearcode

MARCH 21, 2023

Many ad networks specialize in certain types of inventory, including Premium ad networks: Offer inventory from the top publisher brands (e.g. Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc. Specialized ad networks: Focus on a certain type of channel (e.g.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

AdvertiseMint

DECEMBER 2, 2023

8 Display Ad Example: Express Clothing The hero image shows some available clothing styles, with the ad promising new fashions. 24 Display Ad Example: ActiveCampaign ActiveCampaign’s ad targets results-focused marketers. The ad plays to the core priorities of achieving more with smarter effort. #25

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

AdvertiseMint

JANUARY 13, 2022

This information can be used to improve ad targeting on social media platforms and throughout your business. They can help inspire new topics to cover, keywords or hashtags to use, or even new product lines if your brand deals with seasonal or fashion items.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 7, 2025

” Ralph Lauren Says ROI is the Only Limit on Ad Spend Fashion brand Ralph Lauren, like many brands, has been focussing more on measuring the return on investment from its advertising spend, a move which has seen it steadily raise the amount it spends on marketing in recent years. percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52