Martech

JUNE 15, 2023

“Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Get MarTech!

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech

OCTOBER 12, 2021

On the marketers’ side, building that trust with customers can also grow value and ROI. They’ve also changed their infrastructure and have come up with different solutions where they are restricting tracking capabilities, and they have things like limited ad targeting use cases.”. Privacy as a competitive advantage.

Marketing 115

Marketing GDPR CPA MarTech 115

MNTN

JANUARY 16, 2025

Benefits of Addressable TV Ads Addressable TV advertising offers several key benefits, including: Highly Targeted Advertising : Addressable TV enables precise targeting of specific households based on demographics and viewing habits, ensuring ads are more relevant and engaging to each viewer.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

The Ad Tech Blog

APRIL 1, 2024

Choose the Right Ad Formats : Select ad formats that resonate with your audience and align with your campaign goals. Optimize Bid Strategies : Utilize Google’s machine learning capabilities to optimize your bidding strategy for maximum ROI. What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

illumin

DECEMBER 13, 2024

Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Generative AIs ability to analyze vast amounts of consumer data allows for more nuanced audience segmentation, ensuring that ads reach the right people with the right message at the right time.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

AdvertiseMint

MARCH 6, 2024

Hobbies and Activities: This broad category can include anything from gardening to drone flying, offering a wide scope for targeting based on leisure activities. Shopping and Fashion: Ideal for retailers, this category helps target users based on their shopping behaviors and fashion preferences.

Food 52

Food Fashion Audience Ad Targeting 52

Single Grain

MAY 17, 2023

A luxury fashion brand may not only showcase their latest collection, but also highlight the craftsmanship, quality and exclusivity of their products. The Evolution of Luxury Advertising The luxury advertising industry has come a long way since the early days of print ads and billboards.

Fashion 52

Fashion Brand Awareness ROI Audience 52