InMobi

MARCH 19, 2025

Skeptics argue that “curation” is nothing more than “ad targeting” repackaged under a different name. Ad targeting has traditionally been the domain of the buy-side of the ecosystem, with DSPs making the decision on which ad requests to bid. It is just not that simple.

Audience 52

Audience Advertising Fill rate Cookies 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

InMobi

FEBRUARY 12, 2014

Given that the ad unit is now going to blend seamlessly with the content, the importance of ad relevance has never been greater in order to ensure you do not end up annoying the user. Is the ad targeted to the user and takes into account his engagement and usage patterns?

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns. Rich Selection of Video Ad Formats.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. A combination of native and catalog feed ad units was used, and both delivered impressive results. click rate (exceeding industry benchmarks).

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Clearcode

FEBRUARY 26, 2023

The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)? The Main Advantages of Server-Side Ad Insertion What’s the Difference Between Client-Side Ad Insertion and Server-Side Ad Insertion? Ads can be inserted over a linear slate, so no black screens.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. How Does an Ad Network Work?

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Automatad Inc.

NOVEMBER 16, 2023

Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. What Is Programmatic Direct Deal?

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

YieldBird

JANUARY 31, 2025

We will focus on increasing Impressions through new valuable inventory, as well as increasing overall CPM through new formats and data (data clean rooms or retail media offering) Bartomiej Baliski Head of Programmatic and AdTech, BoredPanda (Lithuania) LinkedIn Looking back at 2024, what was the biggest challenge this year?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52