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Last week, we announced the launch of our NativeAds Platform. While nativeadvertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A nativead is an ad that looks like it belongs in your property.
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Nativeadvertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
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